Nike vs Adidas - Sneakerheads | 1
Business Wars27 Feb 2018

Nike vs Adidas - Sneakerheads | 1

In 2015, Kanye West turned his back on Nike, an all out battle in the ongoing war for sneaker supremacy. Nike and Adidas are two multinational companies worth billions in an industry estimated to be valued at $220 Billion by 2020 (which is double the GDP of Ukraine) but that begs the question - Why are companies sinking so much money into mesh and rubber for your feet?

In this series of Business Wars, we'll find out. This is Episode 1 of a 7-part series on the brutal business battle between Nike and Adidas.


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Episoder(674)

Athletic Brewing and the NA Beer Revolution | Is NA Here to Stay? | 3

Athletic Brewing and the NA Beer Revolution | Is NA Here to Stay? | 3

When Athletic hit the shelves in 2017, it proved to naysayers that you can have a non-alcoholic beer without sacrificing on taste. Dare we say, it even gave NA brews a certain cool-factor. Athletic he...

23 Apr 42min

Athletic Brewing and the NA Beer Revolution | Bring Your Beer to Work  | 2

Athletic Brewing and the NA Beer Revolution | Bring Your Beer to Work | 2

With its brewery finally open, Athletic Brewing is on a mission to get its beer into stores. But Heineken, the European leader in this space, is also chasing this growing market and now has its sights...

22 Apr 38min

Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1

Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1

It’s 2017 and Bill Shufelt is about to quit stock trading to start a company with a product it seems like nobody wants: non-alcoholic beer. And that’s not even his biggest hurdle. Because his plan dep...

15 Apr 36min

Spotify vs Apple Music | Dehumanizer | 2

Spotify vs Apple Music | Dehumanizer | 2

It’s 2015 and Taylor Swift’s just thrown Apple Music into crisis. But as the Silicon Valley giant tries to get its music-streaming service back on track, its Swedish rival Spotify is about to launch a...

8 Apr 43min

Spotify vs Apple Music | Who Stopped the Music? | 1

Spotify vs Apple Music | Who Stopped the Music? | 1

It’s the late 2000s and the music industry dances to the beat of Apple iTunes. But two Swedish tech entrepreneurs are out to challenge Apple's dominance with their music-streaming startup Spotify. But...

1 Apr 43min

Under Armour's Attack on Nike | Signature Sneakers | 3

Under Armour's Attack on Nike | Signature Sneakers | 3

When Michael Jordan signed with an upstart running shoe company called Nike in the 1980s, it revolutionized the signature sneaker landscape and made Nike the brand to beat. Under Armour made a similar...

26 Mar 41min

Under Armour's Attack on Nike | Dropping the Ball | 2

Under Armour's Attack on Nike | Dropping the Ball | 2

It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their bi...

25 Mar 45min

Under Armour's Attack on Nike | Sweat Equity | 1

Under Armour's Attack on Nike | Sweat Equity | 1

It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different ki...

18 Mar 43min

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