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For Cubans, rum is more than just a drink. It's become a symbol of identity, culture and politics, and each bottle has a lot to say — especially when it's labeled "Havana Club." As Bacardi and Pernod ...

4 Aug 202124min

Pernod Ricard believes it’s just a matter of time before Cuba’s embargo is dropped. It dramatically expands its distilleries in Cuba for the moment when it can delug the US market with its Havanista r...

2 Aug 202121min

Bacardi manages to best Pernod Ricard by using both the courts and Capitol Hill to keep the embargo in place against Pernod Ricard’s rum of the same name, Havana Club. But as relations between the U.S...

28 Jul 202122min

Bacardi has one-upped Pernod Ricard by deploying a U.S. trade embargo to block imports of Pernod Ricard and Cuba’s rum. So Castro announces that Cuba will make copycat products of American companies, ...

26 Jul 202124min

Bacardi is now America’s favorite rum, but two former French spirits rivals -- Ricard and Pernod -- have joined forces to challenge Bacardi. And to gain the upper hand in security rights to Havana Clu...

21 Jul 202123min

Before they were billion-dollar behemoths owning many of today’s biggest booze brands, Bacardi and Pernod Ricard were three tiny, family-run companies. Pernod makes absinthe so well it became synonymo...

19 Jul 202123min

When family-run rum maker Bacardi was kicked out of Cuba in 1960, it vowed to go to extremes to get revenge on Fidel Castro. So when French spirits conglomerate Pernod Ricard cuts a deal with Castro’s...

14 Jul 202125min

Thanks to deregulation, no-frills knock offs of Southwest take to the skies like crows. About 120 airlines have gone out of business or filed for bankruptcy since the industry was deregulated in 1978....

12 Jul 202124min