Coke vs Pepsi - The Imitator's Revenge | 4
Business Wars28 Aug 2018

Coke vs Pepsi - The Imitator's Revenge | 4

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once again—but Pepsi has another trick up its sleeve. The company is out for blood with the Pepsi Challenge, a nationwide taste test that will endanger the most precious part of Coca-Cola lore: its secret recipe.


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Episoder(666)

Hearst vs Pulitzer - War Drums | 4

Hearst vs Pulitzer - War Drums | 4

What happens when there’s no news? You have to MAKE the news.When Hearst heard from his top reporter that the Spanish-Cuban tension wasn’t looking like anything would happen, Hearst wasn’t just going ...

19 Jun 201825min

Hearst vs Pulitzer - The Price of News | 3

Hearst vs Pulitzer - The Price of News | 3

In 1883, 15 years before the Headless Torso Murder, New York City's population was rapidly growing and the newspaper scene was pretty sleepy. The city's nearly 50 daily papers, even the small New York...

14 Jun 201821min

Hearst vs Pulitzer - The Headless Torso, Part 2 | 2

Hearst vs Pulitzer - The Headless Torso, Part 2 | 2

In 1897, America looked very different. Carriages rolled through the streets of New York. Mass media was just growing up, and Hearst was convinced that carrier pigeons - hunted to extinction by 1914 -...

12 Jun 201822min

Hearst vs Pulitzer - The Headless Torso, Part 1 | 1

Hearst vs Pulitzer - The Headless Torso, Part 1 | 1

This is the beginning of a mystery, a great business rivalry, and a look into American history. To tell the story of Hearst vs Pulitzer, we called our friend Lindsay Graham over at American History Te...

7 Jun 201824min

Gregor Mendel vs the World - American Innovations | 1

Gregor Mendel vs the World - American Innovations | 1

Host David Brown interviews Steven Johnson, the host of the new podcast American Innovations.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privac...

10 Mai 201835min

The First Computer War - Computing Gets Personal | 6

The First Computer War - Computing Gets Personal | 6

After all that IBM has been through over the decades, it would have never in a million years guessed that their undoing would be at the hands of a scrawny and unknown computer nerd named Bill Gates. G...

8 Mai 201826min

The First Computer War - Betting the Store | 5

The First Computer War - Betting the Store | 5

It’s 1961. Since his father retired 5 years earlier, Thomas Watson Jr pushed to modernize IBM from the top down. New management, new ideas, newer, faster, machines. The company has grown, employing 1,...

3 Mai 201824min

The First Computer War - Abdication | 4

The First Computer War - Abdication | 4

In Episode 1 the UNIVAC successfully predicted that Eisenhower would win the 1952 election. In Philadelphia, a champagne hangover quickly settled in over the Remington Rand building, the company elate...

1 Mai 201825min

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