Red Bull vs Monster - Buzzkill | 3
Business Wars20 Nov 2018

Red Bull vs Monster - Buzzkill | 3

As the extreme marketing battle between Red Bull and Monster reaches unprecedented heights (128,000 feet above sea level, to be precise), a new challenger steps onto the scene. 5-hour Energy, the tiny titan in the two ounce can, quickly plows through the energy drink market, generating hundreds of millions of dollars each year and leaving a trail of failed imitators in its wake.

But for the moment, Red Bull and Monster have bigger issues on their hands. A string of unexpected deaths and hospitalizations, a high-profile lawsuit, and whispers of a government ban threaten to topple their energy empire.

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Episoder(669)

Marvel vs DC - Big Screen Heroes | 5

Marvel vs DC - Big Screen Heroes | 5

Appearances on radio programs, television shows and thousands of comic books - all just another day in the life of a superhero. But to get a larger than life hero onto a larger than life screen, there...

5 Apr 201823min

Marvel vs DC - Schemes, Scans, and Double Crosses | 4

Marvel vs DC - Schemes, Scans, and Double Crosses | 4

It’s 1970 and the unthinkable just happened. Jack Kirby, one of the men who made Marvel, has defected to DC. With him he brought an idea that may just end Marvel for good. But as soon as DC seems to b...

3 Apr 201822min

Marvel vs DC - Copycat | 3

Marvel vs DC - Copycat | 3

As Marvel’s richer storylines captivate more readers, DC just can’t keep up, or fully understand Marvel’s success. They even try directly copying Marvel’s style, but go about it in the worst way. Just...

29 Mar 201821min

Marvel vs DC - The Fantastic Mr. Lee | 2

Marvel vs DC - The Fantastic Mr. Lee | 2

We’ve talked about several wars on this series, but here’s a first: DC and Marvel engaging with each other, sniping, making fun, and getting their fans involved in the argument. A series of editor’s l...

27 Mar 201822min

Marvel vs DC - Origin Stories | 1

Marvel vs DC - Origin Stories | 1

In the early 1960s, the Space Race was on, Chubby Checkers got everyone doin’ the twist and Superman was turning 25. DC has it all - a legacy comic, the talented writers and illustrators, and plush of...

21 Mar 201822min

Nike vs Adidas - Interview with Liz Dolan and David Meltzer | 7

Nike vs Adidas - Interview with Liz Dolan and David Meltzer | 7

Today we talked to Liz Dolan, former Nike CMO, and David Meltzer, sports marketing guru and agent about this vicious war. If you loved them here, you’ll love their podcasts even more.Liz co-hosts Safe...

20 Mar 201844min

Nike vs Adidas - The Defectors | 6

Nike vs Adidas - The Defectors | 6

The rivalry between Nike and Adidas has been intense for decades, but always respectful. But with intensity comes… defectors. Just three at the beginning, who set out to create a “Disneyland for desig...

15 Mar 201819min

Nike vs Adidas - Rebound | 5

Nike vs Adidas - Rebound | 5

Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found succ...

13 Mar 201824min

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