Gibson vs Fender - Les Pauls Unleashed | 4
Business Wars1 Jul 2019

Gibson vs Fender - Les Pauls Unleashed | 4

In the 1960s, rock'n roll's popularity continues to grow. But one of the genre's most popular guitars, the Les Paul, is no longer being made. Now the guitar's namesake must convince an out-of-touch Gibson to put the favorite guitar of Eric Clapton and Keith Richards back into production.

Meanwhile, Gibson's rival Fender has a new parent company: CBS. Thanks to their deep corporate pockets, Fender is manufacturing and selling more guitars than ever. To keep pace, Gibson also finds a new corporate owner. But in their race for market dominance, are both guitar companies sacrificing quality for quantity?


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Episoder(663)

Nike vs Adidas - The Defectors | 6

Nike vs Adidas - The Defectors | 6

The rivalry between Nike and Adidas has been intense for decades, but always respectful. But with intensity comes… defectors. Just three at the beginning, who set out to create a “Disneyland for desig...

15 Mar 201819min

Nike vs Adidas - Rebound | 5

Nike vs Adidas - Rebound | 5

Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found succ...

13 Mar 201824min

Nike vs Adidas - Nike Air | 4

Nike vs Adidas - Nike Air | 4

Every new Nike employee gets a list of principles that serves as the company’s philosophy. One: Our business is change. Two: We’re on offense, all the time.With those principles Nike sprinted from $29...

8 Mar 201826min

Nike vs Adidas - Walking Billboards | 3

Nike vs Adidas - Walking Billboards | 3

As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mi...

6 Mar 201820min

Nike vs Adidas - The Starting Line | 2

Nike vs Adidas - The Starting Line | 2

Rudi and Adi Dassler started the “Dassler Business” in the 1920s in their parent’s garage, recycling materials from WWI military gear and uniforms. They got a pair of their track spikes on an athlete ...

1 Mar 201823min

Nike vs Adidas - Sneakerheads | 1

Nike vs Adidas - Sneakerheads | 1

In 2015, Kanye West turned his back on Nike, an all out battle in the ongoing war for sneaker supremacy. Nike and Adidas are two multinational companies worth billions in an industry estimated to be v...

27 Feb 201819min

Netflix vs Blockbuster - Interview with Rich Greenfield | 8

Netflix vs Blockbuster - Interview with Rich Greenfield | 8

Rich Greenfield is a tech and media analyst with BTIG who’s been covering this battle in some capacity for decades. We had the chance to talk to him in depth on today’s episode.Follow Rich on Twitter ...

22 Feb 201823min

Netflix vs Blockbuster - The Way We Watch | 7

Netflix vs Blockbuster - The Way We Watch | 7

Netflix goes from being a streaming company to a movement in which consumers all over the world decide what show to watch -- and when and how they watch them. The future that Reed Hastings and Marc Ra...

20 Feb 201824min

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