Cereal Wars - Sugar Rush  | 3
Business Wars22 Jul 2019

Cereal Wars - Sugar Rush | 3

World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves Kellogg’s and General Mills in a quandary: should they follow Post’s lead or stick to their nutritional traditions?

But sugary cereal isn’t the only new challenge the cereal giants are wrestling with. A new, exciting medium called television is taking off fast and changing the rules of cereal promotion. And this TV and sugar boom is going to put children at the heart of the cereal business.


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Episoder(677)

Napster vs The Record Labels - Interview with Mikael Wood | 7

Napster vs The Record Labels - Interview with Mikael Wood | 7

Host David Brown sits down with L.A. Times pop music critic Mikael Wood to talk about how Napster changed not only the music business, but music itself. It turns out digital music downloads paved the ...

8 Nov 201826min

Napster vs The Record Labels - Fight to the Death | 6

Napster vs The Record Labels - Fight to the Death | 6

Napster is approaching its death throes. The file sharing company has one shot left: Bertelsmann, the record label that’s confident it has come up with a foolproof plan to profit from its former foe. ...

6 Nov 201826min

Napster vs The Record Labels - A Fatal Email  | 5

Napster vs The Record Labels - A Fatal Email | 5

Some of the biggest names in music have gathered to duke it out over the future of Napster. The Senate Judiciary Committee’s intellectual property hearing finally brings the pioneers of the peer-to-pe...

1 Nov 201822min

Napster vs The Record Labels - Battle of the Bands | 4

Napster vs The Record Labels - Battle of the Bands | 4

As the game of cat and mouse heats up with the record labels. The labels know that unless Napster is stopped, it’ll destroy the record labels. That doesn’t stop Napster co-founder Sean Parker from fee...

30 Okt 201824min

Napster vs The Record Labels - Free is Costly | 3

Napster vs The Record Labels - Free is Costly | 3

Napster co-founders Shawn Fanning and Sean Parker finally get to Silicon Valley, where their dream for music sharing is supposed to take off. When word gets out about what Napster is doing, software ...

25 Okt 201824min

Napster vs The Record Labels - Silicon Valley or Bust | 2

Napster vs The Record Labels - Silicon Valley or Bust | 2

Naysayers tell Shawn Fanning that only an experienced Silicon Valley software engineer solve all the technological challenges to get Napster working. But Shawn thinks he’s got the answers and asks h...

23 Okt 201821min

Napster vs The Record Labels - The Beginning of the End | 1

Napster vs The Record Labels - The Beginning of the End | 1

It’s 2000, and the record industry is just waking up to a major threat to its business model: an online file-sharing system created by a 17-year-old kid from Massachusetts. With Napster — so called af...

18 Okt 201821min

Xbox vs Playstation - Interview with Tristan Donovan | 4

Xbox vs Playstation - Interview with Tristan Donovan | 4

Host David Brown sits down with Tristan Donovan, series writer and author of Replay: The History of Video Games, just as this console war enters uncharted territory. What’s next for Xbox, PlayStation ...

16 Okt 201821min

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