Cereal Wars - Sugar Rush  | 3
Business Wars22 Jul 2019

Cereal Wars - Sugar Rush | 3

World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves Kellogg’s and General Mills in a quandary: should they follow Post’s lead or stick to their nutritional traditions?

But sugary cereal isn’t the only new challenge the cereal giants are wrestling with. A new, exciting medium called television is taking off fast and changing the rules of cereal promotion. And this TV and sugar boom is going to put children at the heart of the cereal business.


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Episoder(669)

The First Computer War - Computing Gets Personal | 6

The First Computer War - Computing Gets Personal | 6

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The First Computer War - Betting the Store | 5

The First Computer War - Betting the Store | 5

It’s 1961. Since his father retired 5 years earlier, Thomas Watson Jr pushed to modernize IBM from the top down. New management, new ideas, newer, faster, machines. The company has grown, employing 1,...

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The First Computer War - Abdication | 4

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In Episode 1 the UNIVAC successfully predicted that Eisenhower would win the 1952 election. In Philadelphia, a champagne hangover quickly settled in over the Remington Rand building, the company elate...

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The First Computer War - IBM versus The UNIVAC | 3

The First Computer War - IBM versus The UNIVAC | 3

What’s a 16% market share when the public thinks you have more? A potential anti-trust suit, if you’re IBM. Watson Jr. sees a potential lawsuit as a way out from under his father’s control. Sr. sees h...

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The First Computer War - Father, Son, and The Future | 2

The First Computer War - Father, Son, and The Future | 2

How do you really “get ahead” in a war? Sometimes you don’t have to do anything, you just wait for your opponent to fumble.And in the late 1940s, IBM’s CEO Thomas Watson Sr., did. He’s just beginning ...

24 Apr 201824min

The First Computer War - The Electronic Brain | 1

The First Computer War - The Electronic Brain | 1

With so much information at our fingertips, it’s hard to remember that we haven’t always walked around with supercomputers in our pockets. In fact, in 1952, CBS thought that Americans would find it SO...

19 Apr 201822min

Marvel vs DC - Interview with Jason Mewes and Reed Tucker | 7

Marvel vs DC - Interview with Jason Mewes and Reed Tucker | 7

What's that? Up in the sky? It's another episode of Business Wars. Today we're talking to two super guests, Reed Tucker is a journalist living in New York City, and the author of the book Slugfest: In...

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Marvel vs DC - The Cinematic Universe | 6

Marvel vs DC - The Cinematic Universe | 6

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10 Apr 201826min

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