Cereal Wars - Trix of the Trade  | 5
Business Wars29 Jul 2019

Cereal Wars - Trix of the Trade | 5

It’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man.

But Kellogg’s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts.

So it’s plotting a taboo-busting ad campaign that will rewrite the rules of cereal promotion and spark an all-out battle among the cereal makers to win over the health conscious.

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Episoder(664)

Hasbro vs Mattel - Boy Toy  | 2

Hasbro vs Mattel - Boy Toy | 2

It’s the 1960s and Hasbro is struggling. The pencil manufacturer turned toymaker hasn’t had a major success since Mr. Potato Head hit the shelves in 1952, and it’s starting to lose money. If the compa...

25 Mar 201923min

Hasbro vs Mattel - Dream Doll  | 1

Hasbro vs Mattel - Dream Doll | 1

It’s the late 1940s and two small toymakers are taking their first uneasy steps. The names of these young hopefuls are Hasbro and Mattel. One’s an offshoot of a pencil manufacturer. The other a husban...

20 Mar 201925min

USFL vs NFL - Risky Business | 7

USFL vs NFL - Risky Business | 7

Mike Pesca, Slate, joins to talk about the biggest risks facing the NFL, whether the Patriots are good or bad for the league, and what our culture would look like if football never took off as a profe...

25 Feb 201929min

USFL vs NFL - Football Day in Court | 6

USFL vs NFL - Football Day in Court | 6

The battle between the NFL and the USFL finally comes to a head. Donald Trump has bullied his way to the top of the USFL and pressured his league into suing the NFL for violating the Sherman Antitrust...

20 Feb 201923min

USFL vs NFL - The Empire Strikes Back | 5

USFL vs NFL - The Empire Strikes Back | 5

For nearly two full years, the mighty NFL sat idly by as the upstart USFL tried to chip away at its status, talent, and reputation as the most powerful sports league on the planet. Now, the NFL is rea...

18 Feb 201925min

USFL vs NFL - Making Spring Football Great Again | 4

USFL vs NFL - Making Spring Football Great Again | 4

Description: It’s 1984, and at USFL franchise offices across the country, multi-million dollar contracts are flowing like Gatorade. As the United States Football League prepares for kickoff on its sec...

13 Feb 201921min

USFL vs NFL - A Challenge to the King | 3

USFL vs NFL - A Challenge to the King | 3

By most measures, the USFL’s debut season is a success. The games post solid numbers--in both ticket sales and television ratings--offering undeniable proof that there’s an audience for professional s...

11 Feb 201921min

USFL vs NFL - A General Triumph | 2

USFL vs NFL - A General Triumph | 2

Description: The NFL has faced rival leagues in the past, and routinely squashed them without breaking so much as a sweat. The NFL’s powerful commissioner, Pete Rozelle, assumes the USFL will be no di...

6 Feb 201921min

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