Electric Bikes  | 7
Business Wars4 Sep 2019

Electric Bikes | 7

Harley Davidson built its brand on big, loud and heavy bikes. So why is the company staking its future on an electric motorcycle? It turns out Harley's main demographic, baby boomers, are aging out of the motorcycle scene and the company is looking for its next target market. But will people be interested in a bike that is so fundamentally different than what the company is known for? And how do motorbikes overall fit into an auto industry that is becoming increasingly electric? Journalist Bradley Brownell writes about the auto industry and motorcycles, and has even test driven Harley's new electric bike. He joins us to talk about Harley Davidson, the motorcycle industry and its electric future.


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Episoder(674)

Athletic Brewing and the NA Beer Revolution | Is NA Here to Stay? | 3

Athletic Brewing and the NA Beer Revolution | Is NA Here to Stay? | 3

When Athletic hit the shelves in 2017, it proved to naysayers that you can have a non-alcoholic beer without sacrificing on taste. Dare we say, it even gave NA brews a certain cool-factor. Athletic he...

23 Apr 42min

Athletic Brewing and the NA Beer Revolution | Bring Your Beer to Work  | 2

Athletic Brewing and the NA Beer Revolution | Bring Your Beer to Work | 2

With its brewery finally open, Athletic Brewing is on a mission to get its beer into stores. But Heineken, the European leader in this space, is also chasing this growing market and now has its sights...

22 Apr 38min

Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1

Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1

It’s 2017 and Bill Shufelt is about to quit stock trading to start a company with a product it seems like nobody wants: non-alcoholic beer. And that’s not even his biggest hurdle. Because his plan dep...

15 Apr 36min

Spotify vs Apple Music | Dehumanizer | 2

Spotify vs Apple Music | Dehumanizer | 2

It’s 2015 and Taylor Swift’s just thrown Apple Music into crisis. But as the Silicon Valley giant tries to get its music-streaming service back on track, its Swedish rival Spotify is about to launch a...

8 Apr 43min

Spotify vs Apple Music | Who Stopped the Music? | 1

Spotify vs Apple Music | Who Stopped the Music? | 1

It’s the late 2000s and the music industry dances to the beat of Apple iTunes. But two Swedish tech entrepreneurs are out to challenge Apple's dominance with their music-streaming startup Spotify. But...

1 Apr 43min

Under Armour's Attack on Nike | Signature Sneakers | 3

Under Armour's Attack on Nike | Signature Sneakers | 3

When Michael Jordan signed with an upstart running shoe company called Nike in the 1980s, it revolutionized the signature sneaker landscape and made Nike the brand to beat. Under Armour made a similar...

26 Mar 41min

Under Armour's Attack on Nike | Dropping the Ball | 2

Under Armour's Attack on Nike | Dropping the Ball | 2

It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their bi...

25 Mar 45min

Under Armour's Attack on Nike | Sweat Equity | 1

Under Armour's Attack on Nike | Sweat Equity | 1

It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different ki...

18 Mar 43min

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