Electric Bikes  | 7
Business Wars4 Sep 2019

Electric Bikes | 7

Harley Davidson built its brand on big, loud and heavy bikes. So why is the company staking its future on an electric motorcycle? It turns out Harley's main demographic, baby boomers, are aging out of the motorcycle scene and the company is looking for its next target market. But will people be interested in a bike that is so fundamentally different than what the company is known for? And how do motorbikes overall fit into an auto industry that is becoming increasingly electric? Journalist Bradley Brownell writes about the auto industry and motorcycles, and has even test driven Harley's new electric bike. He joins us to talk about Harley Davidson, the motorcycle industry and its electric future.


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Episoder(677)

23andMe's Fatal Flaw | Guess Who’s Back | 3

23andMe's Fatal Flaw | Guess Who’s Back | 3

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23andMe's Fatal Flaw | Defying Gravity? | 2

23andMe's Fatal Flaw | Defying Gravity? | 2

Plagued by low sales of its genetic tests, 23andMe adopts a bold new plan: slash prices and enter the pharmaceutical industry. But with investors nervous, can CEO Anne Wojcicki keep the show going lon...

18 Jun 202539min

23andMe's Fatal Flaw | Great Expectorations | 1

23andMe's Fatal Flaw | Great Expectorations | 1

When Silicon Valley power-player Anne Wojcicki sees gold in genetics, she forms 23andMe. She wants to bring genetic testing to the masses. But behind the hype and celebrity endorsements, can she build...

11 Jun 202536min

Netflix and the Fall of Television | To the Max | 3

Netflix and the Fall of Television | To the Max | 3

After AT&T takes over Time Warner in 2018, the media company decides it's time to enter the streaming wars. They don’t have the brand recognition that Disney has, but they do have HBO, considered the ...

4 Jun 202544min

Netflix and the Fall of Television | The Mouse Strikes Back | 2

Netflix and the Fall of Television | The Mouse Strikes Back | 2

After Netflix poaches Shonda Rimes, one of the most successful television producers on ABC, a Disney-owned network, Disney decides it can’t just sit back and let Netflix keep eating into their market ...

28 Mai 202537min

Netflix and the Fall of Television | The Game Changer | 1

Netflix and the Fall of Television | The Game Changer | 1

In 2017, Netflix stuns Hollywood by paying television producer Shonda Rhimes an unprecedented amount of money to develop shows exclusively for the streamer. The move announces Netflix as a true rival ...

21 Mai 202540min

Starbucks' Bitter Brew | A Cup of Competition  | 3

Starbucks' Bitter Brew | A Cup of Competition | 3

Starbucks might be number one in market share, but the competition over coffee is hot. In one corner, you’ve got the New England-based fan favorite Dunkin, with their no-frills vibe and celebrity boos...

15 Mai 202544min

Starbucks' Bitter Brew | Back in Black | 2

Starbucks' Bitter Brew | Back in Black | 2

It’s 2023 and Howard Schultz’s hand-picked successor as CEO is facing trouble. While employees are voting to unionize, competitors are targeting Starbucks’ perceived weaknesses. Dunkin’ and others are...

14 Mai 202543min

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