Hershey vs Mars - Mars Attacks! | 4
Business Wars6 Nov 2019

Hershey vs Mars - Mars Attacks! | 4

It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America.

And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing department, doesn’t advertise, and has a completely complacent sales team.

The question is: can Hershey shake off its docile ways in time to stop Forrest’s relentless advance?


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Episoder(667)

Hearst vs Pulitzer - Newsies | 5

Hearst vs Pulitzer - Newsies | 5

A close up look at a crisis of their own making. One that nearly cost Hearst and Pulitzer their grip on the country’s first media empires. Instead of pitting them against each other, the crisis would ...

21 Jun 201820min

Hearst vs Pulitzer - War Drums | 4

Hearst vs Pulitzer - War Drums | 4

What happens when there’s no news? You have to MAKE the news.When Hearst heard from his top reporter that the Spanish-Cuban tension wasn’t looking like anything would happen, Hearst wasn’t just going ...

19 Jun 201825min

Hearst vs Pulitzer - The Price of News | 3

Hearst vs Pulitzer - The Price of News | 3

In 1883, 15 years before the Headless Torso Murder, New York City's population was rapidly growing and the newspaper scene was pretty sleepy. The city's nearly 50 daily papers, even the small New York...

14 Jun 201821min

Hearst vs Pulitzer - The Headless Torso, Part 2 | 2

Hearst vs Pulitzer - The Headless Torso, Part 2 | 2

In 1897, America looked very different. Carriages rolled through the streets of New York. Mass media was just growing up, and Hearst was convinced that carrier pigeons - hunted to extinction by 1914 -...

12 Jun 201822min

Hearst vs Pulitzer - The Headless Torso, Part 1 | 1

Hearst vs Pulitzer - The Headless Torso, Part 1 | 1

This is the beginning of a mystery, a great business rivalry, and a look into American history. To tell the story of Hearst vs Pulitzer, we called our friend Lindsay Graham over at American History Te...

7 Jun 201824min

Gregor Mendel vs the World - American Innovations | 1

Gregor Mendel vs the World - American Innovations | 1

Host David Brown interviews Steven Johnson, the host of the new podcast American Innovations.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privac...

10 Mai 201835min

The First Computer War - Computing Gets Personal | 6

The First Computer War - Computing Gets Personal | 6

After all that IBM has been through over the decades, it would have never in a million years guessed that their undoing would be at the hands of a scrawny and unknown computer nerd named Bill Gates. G...

8 Mai 201826min

The First Computer War - Betting the Store | 5

The First Computer War - Betting the Store | 5

It’s 1961. Since his father retired 5 years earlier, Thomas Watson Jr pushed to modernize IBM from the top down. New management, new ideas, newer, faster, machines. The company has grown, employing 1,...

3 Mai 201824min

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