Gibson vs Fender - The Stratocaster Blasts Off | 3
Gibson's Les Paul sets a new standard for the solid-body electric guitar, and rival guitar maker Fender needs to respond. The company does so in 1954 with a sleek, futuristic guitar unlike anything el...
26 Jun 201924min
Gibson vs Fender - Loud and Clear | 2
It's 1950, and Fender's first solid-body guitar, the Esquire, is the laughingstock of the music industry. To guitar makers used to elegantly made hollow-body guitars, Fender's thin, simple plank of so...
24 Jun 201926min
Gibson vs Fender - Les and Leo | 1
In the 1930s and ’40s the market for electric guitars is growing, but it’s hindered by the instruments’ flawed designs. But a small group of mavericks is rethinking the guitar for the electronic age.O...
19 Jun 201925min
Anheuser-Busch vs Miller - Fighting the Crocodile | 6
It’s a new century and the beer industry is changing fast. Beyond America, new brewery empires are forming and they want to buy their way into the lucrative U.S. market.And Miller is the first to fall...
17 Jun 201924min
Anheuser-Busch vs Miller - Surprise Attack Dog | 5
It’s the 1980s and Miller’s glory days are over. Drinkers are deserting High Life and Anheuser-Busch is about to launch a $50 million attack on Miller Lite.With the pressure mounting, Miller hunts for...
12 Jun 201924min
Anheuser-Busch vs Miller - Miller Killers | 4
It’s the late 1970s and Miller is hurtling towards the top of the brewing industry on the back of High Life and Lite. Anheuser-Busch’s new leader August Busch III knows he must act fast to stop the th...
10 Jun 201922min
Anheuser-Busch vs Miller - It’s Miller Time! | 3
Come the early 1970s, Miller has a new owner: tobacco giant Philip Morris. Armed with the Marlboro maker’s millions and marketing skills, Miller is about to shake up the beer business with a campaign ...
5 Jun 201922min
Anheuser-Busch vs Miller - Swinging for the Majors | 2
By 1933 Prohibition is over, and that means the race is on to dominate a beer market that’s been reset. Under the leadership of Anheuser-Busch heir Gussie Busch, the company is out to reclaim the beer...
3 Jun 201924min
