The North Face vs Patagonia - Dirtbags | 1
Business Wars25 Mar 2020

The North Face vs Patagonia - Dirtbags | 1

It’s the 1960s, and two climbing buddies are about to lay the foundations for a new industry.

The older of the two is an outdoorsman and part-time blacksmith Yvon Chouinard. His younger buddy is Doug Tompkins, who abandoned his Connecticut rich-kid life to find his kicks in the wilderness.

Niether dreams of riches. They just want enough money to keep climbing. But when they both start businesses based on their hobby, little do they realize that they’re about to climb the heights of corporate America too.


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Episoder(667)

College Football Wars | Title Fight | 1

College Football Wars | Title Fight | 1

It’s the 90s. College football’s a hot mess of untapped profit potential. But two TV execs have an answer. It’s called the Bowl Championship Series and it’ll ignite a rush for the big bucks.Listen to ...

29 Mai 202439min

Poppi vs Olipop: Soda’s Second Coming | 6

Poppi vs Olipop: Soda’s Second Coming | 6

Soda has had its fair share of ups and downs, but now, a new wave of prebiotic pop promises to reinvent the fizzy drink consumers love. Poppi and Olipop are two buzzy, health-focused brands leading th...

23 Mai 202436min

Jeep vs Bronco |  Back in the Saddle | 5

Jeep vs Bronco | Back in the Saddle | 5

David is going behind the scenes with Ford’s Director of Vehicle Personalization, Mark Grueber, who helped power the “Bronco Underground.” You heard him in this season of Business Wars, and now he’s s...

22 Mai 202441min

Jeep vs Bronco |  Full Throttle | 4

Jeep vs Bronco | Full Throttle | 4

It's 2008 and the U.S. government spends tense months deciding whether, and then how, to bail out the U.S. auto industry. Chrysler is saved through a forced merger with another foreign suitor — Italy’...

15 Mai 202434min

Jeep vs Bronco | Bye Bye Bronco | 3

Jeep vs Bronco | Bye Bye Bronco | 3

It's 1996, and the last Bronco rolls off the assembly line in Michigan. Ford is moving on to bigger, lusher SUVs. Jeep is already there with its Grand Cherokee. And as it continues to be hugely popula...

8 Mai 202432min

Jeep vs Bronco | Engine Trouble | 2

Jeep vs Bronco | Engine Trouble | 2

It’s 1965 and as the Bronco bucks onto the market, the Jeep boosts its engine power in hopes of catching up. But by the 1970s, the Jeep’s owner, the American Motor Company, has a new strategy: beat th...

1 Mai 202433min

Jeep vs Bronco | Battle Hardened | 1

Jeep vs Bronco | Battle Hardened | 1

It's 1940 and as Adolph Hitler’s forces storm across Europe, the American army pays a nearly broke U.S. carmaker to develop a lightweight, durable, all-purpose, all-terrain automobile for use in the c...

24 Apr 202436min

Allbirds: The Rise and Fall of Direct to Consumer | 5

Allbirds: The Rise and Fall of Direct to Consumer | 5

Allbirds was once valued at $4.1 billion. The sustainable shoe brand had a fast and meteoric rise that mirrored the path of many other direct to consumer brands, but by early 2024 Allbirds' luck had c...

18 Apr 202438min

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