Sponsored: When Small Businesses Think Big - Chobani & Wrigley (Dell Podference) | 2
Business Wars7 Mai 2020

Sponsored: When Small Businesses Think Big - Chobani & Wrigley (Dell Podference) | 2

This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we’re featuring inspiring stories of successful companies that started out small.

In upstate New York, a Kurdish immigrant wants to make his biggest dream come true: to produce the tart, custard-thick Greek yogurt of his childhood for American palates. In 2005, he buys an abandoned Kraft factory for cheap. With an ingenious financing deal, standout packaging and clever marketing, he launches Chobani — the yogurt sensation that eventually forces goliaths Yoplait and Dannon to move over.

While Chobani launched a quiet incursion, William Wrigley Jr. set out to upend the gum industry in 1893 with an improved spearmint flavor. After one misstep after another, he finally gets traction. Then the gum monopoly approaches him: join or be crushed. Thanks to a savvy advertising campaign, he blows past them to become the nation’s biggest gum purveyor.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(701)

The Sweetener Wars | Sweet Goes Sour | 2

The Sweetener Wars | Sweet Goes Sour | 2

After years on top, Sweet’N Low is sinking fast. Newer artificial sweeteners aspartame and sucralose are spawning fresh competition. But the problems go even deeper – because within its own ranks, fra...

2 Sep 43min

The Sweetener Wars | Attack of the Cancer Rats | 1

The Sweetener Wars | Attack of the Cancer Rats | 1

The promise seemed miraculous. Sweetness minus the calories. But when studies begin to link artificial sweeteners with cancer, the entire industry faces oblivion. And it'll take some lightning-fast pi...

26 Aug 46min

Listen Now: Audible True Crime

Listen Now: Audible True Crime

Introducing Audible True Crime, a dedicated podcast feed where we bring you the best podcasts in true crime, with episodes dropping every single week. Find your next bingeable series about unsolved mu...

24 Aug 6min

Warby Parker vs Luxottica | A Modern Lens | 3

Warby Parker vs Luxottica | A Modern Lens | 3

When Warby Parker debuted in 2010, the brand disrupted not just how much eyeglasses cost, but also how customers purchased them. Its direct-to-consumer e-commerce business model left many wondering wh...

20 Aug 39min

Warby Parker vs Luxottica | Getting Vertical | 2

Warby Parker vs Luxottica | Getting Vertical | 2

Warby Parker is three weeks old and its online glasses store is proving so popular the brand’s in danger of burning out. But if it’s going to pose a real challenge to Luxottica, it needs to learn how ...

19 Aug 43min

Warby Parker vs Luxottica | The Empire of Eyes | 1

Warby Parker vs Luxottica | The Empire of Eyes | 1

After a childhood of hard knocks, Italian entrepreneur Leonardo Del Vecchio sets out to build an eyewear empire by swallowing brands like Ray-Ban, Sunglass Hut, Lenscrafters, and Oakley. But as his we...

12 Aug 40min

GoPro: The Billion Dollar Wipeout | Crash Landing | 2

GoPro: The Billion Dollar Wipeout | Crash Landing | 2

After a successful IPO in 2014, GoPro founder and CEO Nick Woodman hopes to lead the company into its next act. In his vision, GoPro won’t just be a camera maker anymore; they’ll be a full-scale media...

5 Aug 38min

GoPro: The Billion Dollar Wipeout | Think it. See It. Do it. Boom. | 1

GoPro: The Billion Dollar Wipeout | Think it. See It. Do it. Boom. | 1

In 2002, while on a surf trip to Bali, 26-year-old Nick Woodman has an idea for a camera mount that would allow him and his friends to capture action shots of themselves in the water. At the time, onl...

29 Jul 43min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
finansredaksjonen
lydartikler-fra-aftenposten
rss-pa-konto
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
stormkast-med-valebrokk-stordalen
lederpodden
morgenkaffen-med-finansavisen
livet-pa-veien-med-jan-erik-larssen
rss-orjasater
rss-markedspuls-2
okonomiamatorene
liberal-halvtime