Late Night Wars | There Goes Johnny!  | 4
Business Wars10 Mar 2021

Late Night Wars | There Goes Johnny! | 4

When longtime Tonight Show host Johnny Carson shocks NBC with the surprise

announcement of his departure, Jay Leno is anointed as the next host of the network’s flagship franchise.

But there’s a problem: after a decade hosting Late Night at 12:30, David Letterman thinks Carson’s job should be his. Getting passed over is unacceptable to Letterman, and he’s going to exact a painful revenge on NBC.

And Leno’s firebrand manager Helen Kushnick is going to feel the backlash of her scorched earth policy in dealing with NBC brass. Their reaction will bring Leno’s career to the brink of destruction.

Pre-order our new book The Art of Business Wars now before it is released on April 13.

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Episoder(668)

Browser Wars - An Offer They Can’t Refuse | 4

Browser Wars - An Offer They Can’t Refuse | 4

It’s summer 1995, and Bill Gates is worried about the sudden rise of the Internet. In the world of computers, Gates is used to being in the driver’s seat. Now it seems he’s not even in the car. Marc ...

6 Des 201823min

Browser Wars - Poker Face  | 3

Browser Wars - Poker Face | 3

It’s 1974, and a young programmer named Paul Allen has just caught a glimpse of the world’s first personal computer, the Altair 8800. It has the potential to change the computing landscape forever — b...

4 Des 201823min

Browser Wars - The Birth of a Dot Com Giant  | 2

Browser Wars - The Birth of a Dot Com Giant | 2

Two disgruntled tech whizzes, Jim Clark and Marc Andreessen, join forces to exact revenge on the companies that wronged them, building a browser so fast and powerful that it wipes their competitors of...

29 Nov 201820min

Browser Wars - Kickstarting a Revolution  | 1

Browser Wars - Kickstarting a Revolution | 1

It’s 1992, and in the basement of the chemistry building at the University of Illinois at Urbana-Champaign, two computer science students are working on a new web browser. Up to this point, browsing h...

27 Nov 201822min

Red Bull vs Monster - Buzzkill | 3

Red Bull vs Monster - Buzzkill | 3

As the extreme marketing battle between Red Bull and Monster reaches unprecedented heights (128,000 feet above sea level, to be precise), a new challenger steps onto the scene. 5-hour Energy, the tiny...

20 Nov 201823min

Red Bull vs Monster - Beast Gores Bull  | 2

Red Bull vs Monster - Beast Gores Bull | 2

As Red Bull plans its U.S. invasion, an unlikely upstart vies to beat it to market. Led by branding guru Mark Hall, the wholesome Hansen Beverage Company launches Monster, a grungy, all-American alter...

15 Nov 201823min

Red Bull vs Monster - Get Your Wings | 1

Red Bull vs Monster - Get Your Wings | 1

It’s the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavo...

13 Nov 201823min

Napster vs The Record Labels - Interview with Mikael Wood | 7

Napster vs The Record Labels - Interview with Mikael Wood | 7

Host David Brown sits down with L.A. Times pop music critic Mikael Wood to talk about how Napster changed not only the music business, but music itself. It turns out digital music downloads paved the ...

8 Nov 201826min

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