The Many Deaths of Dungeons & Dragons | Wizards and Witch Hunts | 1
When Gary Gygax and his gaming pal Dave Arneson create Dungeons & Dragons, he believes he’s onto something special and starts a business called TSR to publish it. But when TSR publishes the game, he m...
3 Des 202543min
Ozempic Wars | The Next Injection | 2
Novo Nordisk can't keep up with demand for Ozempic and Wegovy, giving competitor Eli Lilly the edge in the GLP-1 market. And off-brand competitors continue to hammer the company's market position. Lay...
26 Nov 202536min
Ozempic Wars | The Hundred-Year Duel | 1
When pharmaceutical giant Novo Nordisk developed a new medication for type 2 diabetes, they noticed that a welcome side effect was a small amount of weight loss. They had no idea that their new diabet...
19 Nov 202534min
Gap's Revival | Better in Navy? | 3
The “Better in Denim” ad campaign put Gap back on the map for Gen Z — but are viral ads enough to fuel a comeback? Jordyn Holman of the New York Times breaks down how Gap CEO Richard Dickson is taking...
13 Nov 202539min
Gap's Revival | Back in Blue | 2
It’s late 2023, and Gap’s new CEO Richard Dickson is trying to revive the brand’s fading fortunes. Dickson is the man who rescued Barbie from cultural irrelevance and turned her into a blockbuster mov...
12 Nov 202538min
Gap's Revival | Faded Khakis | 1
It’s 2016, and a fire is ripping through a Gap distribution center in Fishkill, New York. When the smoke clears, thousands of Gap T-shirts, khakis, and jeans are reduced to ash. But one analyst sees g...
5 Nov 202542min
How Lululemon Won Athleisure | Mirror, Mirror | 2
It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, sma...
29 Okt 202533min
How Lululemon Won Athleisure | Child's Pose | 1
In the late 90s, Canadian entrepreneur Chip Wilson identified a new market emerging in North America: young women taking on yoga as a hobby. Wilson recognized that athletic wear for yoga didn’t exist,...
22 Okt 202539min
