Gibson vs Fender - The Future of the Electric Guitar | 7
Ian S. Port, author of The Birth of Loud: Leo Fender, Les Paul, and the Guitar-Pioneering Rivalry That Shaped Rock 'n' Roll joins us to talk about the future of the electric guitar as music creation b...
10 Jul 201926min
Gibson vs Fender - Attack of the Robot Guitars | 6
In the '90s and 2000s, new ownership has revitalized both Fender and Gibson and rekindled their rivalry. Through acquisitions, artist endorsements and their rapidly expanding custom shops, both brands...
8 Jul 201924min
Gibson vs Fender - Back From the Brink | 5
It's the early 1980s, and for the first time in 30 years, the U.S. guitar market has gone cold. Bands are switching to synthesizers and kids are ditching their garage bands for computers and video gam...
3 Jul 201923min
Gibson vs Fender - Les Pauls Unleashed | 4
In the 1960s, rock'n roll's popularity continues to grow. But one of the genre's most popular guitars, the Les Paul, is no longer being made. Now the guitar's namesake must convince an out-of-touch Gi...
1 Jul 201921min
Gibson vs Fender - The Stratocaster Blasts Off | 3
Gibson's Les Paul sets a new standard for the solid-body electric guitar, and rival guitar maker Fender needs to respond. The company does so in 1954 with a sleek, futuristic guitar unlike anything el...
26 Jun 201924min
Gibson vs Fender - Loud and Clear | 2
It's 1950, and Fender's first solid-body guitar, the Esquire, is the laughingstock of the music industry. To guitar makers used to elegantly made hollow-body guitars, Fender's thin, simple plank of so...
24 Jun 201926min
Gibson vs Fender - Les and Leo | 1
In the 1930s and ’40s the market for electric guitars is growing, but it’s hindered by the instruments’ flawed designs. But a small group of mavericks is rethinking the guitar for the electronic age.O...
19 Jun 201925min
Anheuser-Busch vs Miller - Fighting the Crocodile | 6
It’s a new century and the beer industry is changing fast. Beyond America, new brewery empires are forming and they want to buy their way into the lucrative U.S. market.And Miller is the first to fall...
17 Jun 201924min
