đŸ‘”đŸ» “Betty White Bump” — The Best Super Bowl ad ever. Waffle House’s egg fee. Shein’s tariff trauma.
The Best One Yet6 Feb 2025

đŸ‘”đŸ» “Betty White Bump” — The Best Super Bowl ad ever. Waffle House’s egg fee. Shein’s tariff trauma.

The #1 Super Bowl ad? Snickers in 2010
 because Snickers acted like a Freudian therapist.

Waffle House is charging a 50-cent-per-egg fee
 but we tell ya who to blame for Egg-flation is.

New tariffs just hit Shein and Temu
 hand it can all be explained with Barbie dolls.

Plus, the newest job in America is “TikTok Coach”... because there is an “i” in “viral.”


$CALM $MAT $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: “The Best Idea Yet” — The untold origin stories of the products you’re obsessed with. From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


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 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1654)

💝 “The Gift She Wants” — Cartier’s Gen Z watch. AI’s 174-year-old glass. Mattel’s Barbie Bummer. +Olympic side hustles

💝 “The Gift She Wants” — Cartier’s Gen Z watch. AI’s 174-year-old glass. Mattel’s Barbie Bummer. +Olympic side hustles

Taylor Swift was wearing Cartier in her engagement announcement
 now it’s Gen Z’s Rolex.The winner of AI is a 175-year-old glass biz
 Corning Glass shows that a shortage in AI, is also an ATH.Mattel p...

12 Feb 21min

đŸ‘šâ€â€ïžâ€đŸ’‹â€đŸ‘š “9pm Mystery” — Date Drop’s college takeover. MrBeast’s teen bank. Eddie Bauer’s crapitalism. +Google’s 100-Year Bond.

đŸ‘šâ€â€ïžâ€đŸ’‹â€đŸ‘š “9pm Mystery” — Date Drop’s college takeover. MrBeast’s teen bank. Eddie Bauer’s crapitalism. +Google’s 100-Year Bond.

Eddie Bauer rose thanks to capitalism... It’s now bankrupt thanks to “Crapitalism.”72% of Stanford undergrads are using Date Drop
 It’s taken over Tuesday nights.MrBeast bought Step, a Fintech app for...

11 Feb 20min

đŸˆđŸ«§ “Super Bubble” — AI’s ad curse. Ferrari’s electric iCar. Grubhub’s fee prohibition. +Bad Bunny’s Instagram wipe

đŸˆđŸ«§ “Super Bubble” — AI’s ad curse. Ferrari’s electric iCar. Grubhub’s fee prohibition. +Bad Bunny’s Instagram wipe

The #1 theme of the Super Bowl commercials?... An AI Super Bubble.Ferrari’s 1st ever electric car is designed by iPhone’s Jony Ive
 but it’s an anti-tech EV.Grubhub just became the 1st ever delivery a...

10 Feb 21min

đŸ‡ș🇾 “Team Polo” — Ralph Lauren’s Olympic win. Jennifer Garner’s baby IPO. Snap’s glasses revenge. +Black History’s founder.

đŸ‡ș🇾 “Team Polo” — Ralph Lauren’s Olympic win. Jennifer Garner’s baby IPO. Snap’s glasses revenge. +Black History’s founder.

The real winner of the Olympics? Ralph Lauren
 the stock’s near a gold-medal all-time-high.Actor Jennifer Garner’s baby food biz IPO’d
 Once Upon A Farm’s growth hack is 1st time mommas.Snap’s CEO is ...

9 Feb 21min

🐰 “El Supertazón” — Bad Bunny’s business. Anthropic’s book destruction. Chipotle’s $100K rule. +Football Birkin Bags

🐰 “El Supertazón” — Bad Bunny’s business. Anthropic’s book destruction. Chipotle’s $100K rule. +Football Birkin Bags

Anthropic is trolling OpenAI, but they got here
 by destroying 1 million books.Chipotle is raising guac prices
 it’s ok with ppl making less than $100k going to Taco Bell.Bad Bunny is the Halftime Sho...

6 Feb 22min

🍌 “Ripe $$$” — Instacart’s banana strategy. Bitcoin’s Ice Age. Kindred’s Airbnb swap. +SF Super Bowl conspiracy

🍌 “Ripe $$$” — Instacart’s banana strategy. Bitcoin’s Ice Age. Kindred’s Airbnb swap. +SF Super Bowl conspiracy

Bitcoin has officially wiped out all its gains from the Trump presidency
 it’s a mini ice age.Instacart’s Super Bowl ad is all about bananas
 Because ripeness retains.Airbnb rival Kindred just raised ...

5 Feb 22min

🚀 “$XXX” — SpaceX’s sugardaddy deal. Zebra’s Super Bowl stock. Pepsi’s price cut. +Minivan Millennial Dad.

🚀 “$XXX” — SpaceX’s sugardaddy deal. Zebra’s Super Bowl stock. Pepsi’s price cut. +Minivan Millennial Dad.

One company is tracking every football at the Super Bowl
 And it’s a publicly-traded stock.Elon Musk is merging SpaceX and Xai
 It’s a sugardaddy acquisition.Pepsi is cutting prices on Dorito’s and al...

4 Feb 22min

🍾 “$haken” — Martinis’ alcohol defiance. Moltbot’s AI Facebook. Disney’s Musical TikTok. + Nike/Costco shoe

🍾 “$haken” — Martinis’ alcohol defiance. Moltbot’s AI Facebook. Disney’s Musical TikTok. + Nike/Costco shoe

Moltbot has gone viral with a chatbot social network
 AI Agents are chatting with other AI.Disney’s parks biz hit an ATH
 but the real story is High School Musical on TikTok.There is 1 drink defying t...

3 Feb 22min

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