1 Insight4 Apr 2024

S23EP03: Psychographics vs Demographics

In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact. The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics. Psychographics are the client's values, beliefs, and motivations. So...

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Episoder(227)

S1:EP02: "I'm trapped by my 'dream' job!"

Feeling stuck is never a good place to be, whether it is physically or stuck in life. Today, Rich is talking to his client, Scott, a situation just like this. Scott still has his ‘dream’ corporate job...

15 Aug 201922min

S1:EP01: "What's the book you are scared to write?"

If your life was to be translated into a series of books, they would be filled with ups and downs, relationships, and experiences, good or bad. You, the main character, would be on a search for your p...

15 Aug 201923min

EP00: Start Here

If you’re the most interesting person in the room... you’re in the wrong room. Rich Litvin has coached some of the most successful and talented people on the planet – from billion dollar business own...

8 Aug 20193min