The Radical Massage Therapist Podcast9 Feb 2025

#120 Marketing vs. Sales: The Key to Getting More Great-Fit Clients in Your Massage Practice with Joanna Sapir, business strategist for holistic practitioners

In this episode ofThe Radical Massage Therapist podcast, we welcome back business strategist Joanna Sapir for an insightful conversation on the crucial differences between marketing and sales. Many massage therapists believe they need more marketing, but Joanna reveals that most are actually missing a structuredsales process.

Together, we explore how to:

Attract and enroll great-fit clients rather than just filling your schedule with anyone.
Develop a sustainable business model that provides consistent income and freedom.
Stop selling single sessions and start offering structured treatment plans for better client outcomes.
Use consultations effectively to pre-qualify clients and build long-term relationships.
Shift from "marketing mode" to "leadership mode" to create content that truly connects with the right people.

If you’re struggling with rebooking, inconsistent income, or burnout, this episode will give you a new approach to building a fulfilling, financially sustainable massage practice.

🎧 Listen now and take control of your business!

🩵 My favourite software for online booking and charting is ⁠⁠Jane.app⁠.⁠

The Radical Massage Therapist community can try Jane free for 1 month using code: RADICALRMT1MO

Website:https://joannasapir.com/

🔥 Ready to grow your business without trading time for money or burning out? Joanna Sapir (my amazing podcast guest) is here to show you how at herFREE Empowered Practitioner Event from February 17-21!💥

This 5-day event includes free training, live coaching calls, and prizes! 🙌 You’ll learn how to make more money, get better results for your clients, and work less! Sign Up Here

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Episoder(179)

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#164 The Breath Is The Link Between The Body And The Mind with Spencer Delisle, President Art of Living Canada

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#163 Better Than Free Chair Massage? Ideas for marketing your massage business at events with Krista Dicks, RMT

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#162 How Strength Training Can Change Your Massage Practice with Brandon Connerty, RMT and Strength Coach

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#161 Same Career, Different Lives: Why I Started a Podcast for Massage Therapists with Krista Dicks, RMT

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#160 The Postpartum Dyad: What Massage Therapists Need to Know with Victoria Munro, RMT, IBCLC

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#159 The Anchor, Not the Cage: Rethinking Your Massage Career with Krista Dicks, RMT

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