💡 “Ideas = Currency” — TED Talks’ CEO audition. Costco’s girl math. ‘Musking’ the US Gov’t.
The Best One Yet10 Feb 2025

💡 “Ideas = Currency” — TED Talks’ CEO audition. Costco’s girl math. ‘Musking’ the US Gov’t.

TED Talks needs a new CEO
 but TED is actually the deepest media biz we’ve ever seen.

Elon’s mission to disrupt the government hit a new level, that requires a new term
 “Musking.”

Costco is now paying workers 2x the average
 it’s the cost that pays for itself.

Plus, a record 22M Americans called in sick today (got a case of the Super Bowl Mondays).


$COST $WMT $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Monopoly đŸŽ©. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


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Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1809)

🐜 “ANTsy” — Anthropic’s IPO files. Candy Corn’s Copier. Chief of Staffs’ surge. +Bahston Ahccent

🐜 “ANTsy” — Anthropic’s IPO files. Candy Corn’s Copier. Chief of Staffs’ surge. +Bahston Ahccent

Anthropic is giving 1 supershare to its 7 co-founders
 but the prices are in the tokens.Candy Corn is dominated by a company who copied it
 in the fertile crescent of fructose.And Chief of Staff is th...

27 Okt 23min

🏀 “No Rings Attached” — The Knicks’ phishing debacle. Warhound’s $1B super-puppy. Country Clubs’ fun-pivot. +Pop-Biz Costumes

🏀 “No Rings Attached” — The Knicks’ phishing debacle. Warhound’s $1B super-puppy. Country Clubs’ fun-pivot. +Pop-Biz Costumes

Grab your Tickets to the IPO Tour: Our In-Person OfferingSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsThe Knicks reportedly withheld championship rings for certain em...

26 Okt 22min

đŸ§č “Don’t make the bed” — Airbnb’s chore ban. Zuck’s California empire. Skullcandy’s fighter brand. +Baby-Free airline

đŸ§č “Don’t make the bed” — Airbnb’s chore ban. Zuck’s California empire. Skullcandy’s fighter brand. +Baby-Free airline

Grab your Tickets to the IPO Tour: Our In-Person OfferingSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsAirbnb is banning “unreasonable” checkout tasks
 And going luxe ...

23 Okt 22min

đŸŽ· “Sax Sells” — Saxophone’s viral comeback. RAV4’s goldilocks problem. Anthropic’s SpaceX rental. +Caliquila

đŸŽ· “Sax Sells” — Saxophone’s viral comeback. RAV4’s goldilocks problem. Anthropic’s SpaceX rental. +Caliquila

Toyota created America’s perfect car: The RAV4
 But sales are down because TOO MUCH demand.The saxophone is surging
 because its sound is “inimitable”.SpaceX is AI’s landlord, Anthropic is an AI rente...

22 Okt 21min

👀 “Deceptively Good Marketing” — A24’s Elizabeth Holmes hit. Hermùs’ emerging suburbs. Supplement acid strips. +Failure Day

👀 “Deceptively Good Marketing” — A24’s Elizabeth Holmes hit. Hermùs’ emerging suburbs. Supplement acid strips. +Failure Day

Hermùs’ new emerging market? American suburbs
 Call them “Nashvillionaires.”“You Can See Everything” has a 21% chance to win Best Picture
 Because Nathan Fielder has a strategy.Olive oil in shampoo bo...

21 Okt 21min

đŸ„ “WTFrance?” — France’s economic ills. Mark Wahlberg's longevity gym. Elon’s stock giveaway. +NBA billboarding

đŸ„ “WTFrance?” — France’s economic ills. Mark Wahlberg's longevity gym. Elon’s stock giveaway. +NBA billboarding

France’s worst social crisis in years are because of Inflation
 but they’re also based on retirement.Mark Walburg launched Municipal gym to beat Equinox
 Costco proves it works?Elon Musk is giving 1 s...

20 Okt 22min

đŸȘœ “The Spacester” — Tesla’s flying car. Reese Witherspoon’s boomerang. AI’s hot standup comics. +KFC breakup

đŸȘœ “The Spacester” — Tesla’s flying car. Reese Witherspoon’s boomerang. AI’s hot standup comics. +KFC breakup

Tesla’s flying car might never get sold
 but it was marketing the stock, not the car.Reese Witherspoon bought back Hello Sunshine for 96% off
 cause media has human souls.AI is stealing comedians’ jok...

20 Okt 21min

đŸ„— “Sultans of Salad” — Sweetgreen Co-Founders Jonathan Neman & Nicolas Jammet

đŸ„— “Sultans of Salad” — Sweetgreen Co-Founders Jonathan Neman & Nicolas Jammet

LIVE from sold-out Boston
 we sat down with 2 of the 3 co-founders of Sweetgreen.In this sitdown, Jon & Nic explain how 2 years after college, they booked The Strokes for a salad music festival, event...

16 Okt 36min

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