185. Say Less, Mean More: Craft Compelling Communication

185. Say Less, Mean More: Craft Compelling Communication

How to captivate an audience and make your message stick.


Pitches and presentations don’t fall flat because speakers aren’t prepared. For Guy Kawasaki, it’s because speakers miss the point. “If all you're trying to do is inform, you're not going to pull it off. You have to entertain your audience.”

A renowned author, speaker, and entrepreneur, Kawasaki knows that the point of great storytelling isn’t about information, it’s about emotion. “Too many speakers think, ‘I need to inform my audience. I need to get my story across,’” he says. But throughout his career, formerly as Chief Evangelist at Apple and now co-founder of Canva, he’s shown how successful communication is about captivating audiences, not conveying facts. “If you entertain people, you have a chance of informing them.”

In this episode of Think Fast, Talk Smart, Kawasaki joins Matt Abrahams to explore practical strategies for building decks, structuring presentations, and tips for keeping audiences engaged. From investor pitches to keynote presentations, these strategies help create effective storytelling — in business and beyond.


Episode Reference Links:

Connect:


Chapters:

  • (00:00) - Introduction
  • (02:41) - The Key to Great Storytelling
  • (04:29) - The Purpose of a Pitch
  • (08:14) - How to Structure a Pitch Effectively
  • (09:46) - The 10-20-30 Rule for Slide Presentations
  • (13:12) - Using Images vs. Text in Presentations
  • (13:53) - Lessons from Podcasting
  • (15:24) - The Final Three Questions
  • (20:21) - Conclusion

********
Thank you to our sponsors.
These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.

This episode is brought to you by Babbel. Think Fast Talk Smart listeners can get started on your language learning journey today- visit Babbel.com/Thinkfast and get up to 55% off your Babbel subscription.

Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

Episoder(280)

31. Quick Thinks: How to Shine Online and Excel at Virtual Communication

31. Quick Thinks: How to Shine Online and Excel at Virtual Communication

It has been over a year since millions of people have switched from office work to working from home. In this episode of Think Fast, Talk Smart, lecturer and host Matt Abrahams highlights guests’ top ...

16 Apr 202111min

30. Dissolve Disagreements: How Communication Impacts Conflict

30. Dissolve Disagreements: How Communication Impacts Conflict

“Communication, conflict, and cooperation are intertwined in a multitude of ways,” says Nir Halevy, associate professor of organizational behavior at Stanford Graduate School of Business. In this epis...

31 Mar 202123min

29. Question Everything: Why Curiosity Is Communication’s Secret Weapon

29. Question Everything: Why Curiosity Is Communication’s Secret Weapon

The information you receive is only as strong as the questions you ask. In this episode of Think Fast, Talk Smart, Stanford Graduate School of Business lecturers Matt Abrahams and Debra Schifrin discu...

11 Mar 202126min

28. Building Strong Relationships: How to Effectively Communicate in Your Professional and Personal Life

28. Building Strong Relationships: How to Effectively Communicate in Your Professional and Personal Life

Recognizing the importance of forging connections with others — and learning how to build those bonds in real time — is the focus of a course that’s been the most popular elective at Stanford GSB for ...

18 Feb 202130min

27. Psychology Trumps Technology: How to Be a Better Communicator on Social Media

27. Psychology Trumps Technology: How to Be a Better Communicator on Social Media

“Psychology trumps technology,” says Jeff Hancock, founding director of the Stanford Social Media Lab and professor in the Department of Communication at Stanford.“If you want to understand what's goi...

28 Jan 202126min

26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

“The reader is impatient,” says Glenn Kramon, Stanford GSB lecturer in management and editor at the New York Times. “Start with the most important conclusion and then explain how you got there.”On the...

8 Jan 202124min

25. Quick Thinks: All Effective Communication Must Start With This

25. Quick Thinks: All Effective Communication Must Start With This

As we look back on more than 20 interviews with Think Fast, Talk Smart guests, we’ve heard one piece of advice over and again: Know Your Audience. This wisdom echoes what research clearly shows: Conte...

4 Des 20209min

24. Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences

24. Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences

“Something like 90 to 95% of our decisions and behaviors are constantly being shaped the non-consciously by emotional brain system.” In this episode of Think Fast, Talk Smart, Professor of Marketing B...

20 Nov 202025min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
finansredaksjonen
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
utbytte
morgenkaffen-med-finansavisen
liberal-halvtime
okonomiamatorene
rss-politisk-preik
rss-markedspuls-2
lederpodden
rss-sunn-okonomi