The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3250)

How To Design Your Thinking For Unstoppable Growth | Ep. #1082

How To Design Your Thinking For Unstoppable Growth | Ep. #1082

In episode #1082, we give you the opportunity to hear Eric’s conversation with Syed Balkhi from the Marketing School Live event to talk about how to design your thinking for unstoppable growth.  Tune ...

18 Jul 201943min

Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond | Ep. #1081

Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond | Ep. #1081

In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and be...

17 Jul 201939min

Should You Charge For A Conference? Neil & Eric Debate | Ep. #1080

Should You Charge For A Conference? Neil & Eric Debate | Ep. #1080

In episode #1080, we debate whether you should charge for a conference. Tune in to hear where each of us stands on this issue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Charge For ...

16 Jul 20199min

7 Mistakes We Made From Our First Conference | Ep. #1079

7 Mistakes We Made From Our First Conference | Ep. #1079

In episode #1079, we discuss the mistakes we made while putting on our first conference. Tune in to hear what went wrong and how we dealt with it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 ...

15 Jul 20198min

How to Throw A Successful Live Event | Ep. #1078

How to Throw A Successful Live Event | Ep. #1078

In episode #1078, we discuss how to throw a successful live event. Tune in to hear how we did it! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Throw A Successful Live Event [01:07] For o...

14 Jul 20198min

How to Make Sense of Traffic Estimates From SEO Tools | Ep. #1077

How to Make Sense of Traffic Estimates From SEO Tools | Ep. #1077

In episode #1077, we discuss how to make sense of traffic estimates from SEO tools. Tune in to hear how we handle this data. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make Sense of Tra...

13 Jul 20198min

Here’s What You Should Do If You Lost Traffic From the June 2019 Update | Ep. #1076

Here’s What You Should Do If You Lost Traffic From the June 2019 Update | Ep. #1076

In episode #1076, we discuss what you should do if you lost traffic from Google’s June update. Tune in to hear what you can do to salvage your rankings. TIME-STAMPED SHOW NOTES: [00:27] Today’s Top...

12 Jul 20197min

How to Stay Up to Date With The Latest Marketing Trends | Ep. #1075

How to Stay Up to Date With The Latest Marketing Trends | Ep. #1075

In episode #1075, we discuss how to stay up to date with the latest marketing trends. Tune in to hear our methods. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Stay Up to Date With The La...

11 Jul 20197min

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