The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3246)

How to Get More Traffic From The Google Page Speed Update | Ep. #750

How to Get More Traffic From The Google Page Speed Update | Ep. #750

In episode #750, Eric and Neil discuss how you can get more traffic just by making your site load quickly. Tune in to hear how you can speed up your website. TIME-STAMPED SHOW NOTES: [00:27] Today’...

20 Aug 20189min

Are The Riches Really In The Niches? | Ep. #749

Are The Riches Really In The Niches? | Ep. #749

In episode #749, Eric and Neil discuss whether riches are in the niches. Tune in to hear whether you need to focus on a niche market. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Are The Riches ...

19 Aug 20189min

How to Learn the Best Marketing Hacks From the Top 1%  | Ep. #748

How to Learn the Best Marketing Hacks From the Top 1%  | Ep. #748

In episode #748, Eric and Neil discuss how you could learn the best marketing hacks from the top 1%. Tune in to hear how you can get the best hacks from the best people. TIME-STAMPED SHOW NOTES: [0...

18 Aug 20188min

How Seinfeld Emails Will Grow Your Sales  | Ep. #747

How Seinfeld Emails Will Grow Your Sales  | Ep. #747

In episode #747, Eric and Neil discuss how Seinfeld emails can increase your sales. Tune in to hear why you should be writing Seinfeld emails. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Se...

17 Aug 20188min

The Best Way To Build Links Without Building Them | Ep. #746

The Best Way To Build Links Without Building Them | Ep. #746

In episode #746, Eric and Neil discuss the best way to build links without actually building them. Tune in to hear the long-term method for link building. TIME-STAMPED SHOW NOTES: [00:27] Today’s T...

16 Aug 20188min

The Land and Expand Content Marketing Strategy | Ep. #745

The Land and Expand Content Marketing Strategy | Ep. #745

In episode #745, Eric and Neil discuss the “land and expand” content marketing strategy. Tune in to learn about this method and how to apply it to your site. TIME-STAMPED SHOW NOTES: [00:27] Today’...

15 Aug 20188min

How to Add Long-Tail Keywords to Your Content  | Ep. #744

How to Add Long-Tail Keywords to Your Content  | Ep. #744

In episode #744, Eric and Neil discuss how to add long-tail keywords to your content. Tune in to hear how you can rank for long-tail keywords. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to...

14 Aug 20188min

How to Maintain a 30% Open Rate On Your Email List As It Grows | Ep. #743

How to Maintain a 30% Open Rate On Your Email List As It Grows | Ep. #743

In episode #743, Eric and Neil discuss how to maintain a 30% open rate for your emails. Tune in to hear how to grow your list and stay out of the spam folder. TIME-STAMPED SHOW NOTES: [00:27] Today...

13 Aug 20187min

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