The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3242)

What You Should Do When Your Revenue Tanks | Ep. #538

What You Should Do When Your Revenue Tanks | Ep. #538

In episode #538 of Marketing School, Eric and Neil discuss what you should do when your revenue tanks. Tune in to hear why you should have a plan of action for this eventuality and tips on how to over...

20 Jan 201812min

Do We Think Tai Lopez Is a Scammer? | Ep. #537

Do We Think Tai Lopez Is a Scammer? | Ep. #537

In episode #537, Eric and Neil discuss whether Tai Lopez and other Internet marketers are scammers. Tune in to hear some surprising thoughts on this issue and how others could even learn from supposed...

19 Jan 20189min

The Killer Conversion Hack that Marketers Don't Really Want to Share | Ep. #536

The Killer Conversion Hack that Marketers Don't Really Want to Share | Ep. #536

In episode #536, Eric and Neil discuss the one major marketing hack that professional marketers don’t want to share. Tune in to hear why “urgency” is key to making vital sales. Time-Stamped Show Note...

18 Jan 201810min

How You Can Build a 6-Figure Business in Under 90 Days with YouTube Ads | Ep. #535

How You Can Build a 6-Figure Business in Under 90 Days with YouTube Ads | Ep. #535

In episode #535, Eric and Neil discuss ways that YouTube ads can help you build a successful business. Tune in for their tips on how to create dynamic, long-form ad videos. Time-Stamped Show Notes: ...

17 Jan 201812min

7 Productivity Hacks that Will Make You a More Efficient Marketer | Ep. #534

7 Productivity Hacks that Will Make You a More Efficient Marketer | Ep. #534

In episode #534, Eric and Neil count out 7 productivity hacks that will help you run your business more efficiently. Tune in to hear these great time-and-energy-saving hacks. TIME-STAMPED SHOW NOTES:...

16 Jan 201812min

How to Handle Clients that Always Want More for Less | Ep. #533

How to Handle Clients that Always Want More for Less | Ep. #533

In episode #533, Eric and Neil discuss how to manage clients who are never satisfied and ask for work above and beyond their contract. Tune in for some great advice on how to satisfy clients and remai...

15 Jan 201810min

What You Should Do After You Hit 7 Figures in Revenue | Ep. #532

What You Should Do After You Hit 7 Figures in Revenue | Ep. #532

In episode #532, Eric and Neil discuss what to do once your business hits 7 figures. Ultimately, there are two paths you can take. Tune in to hear their advice about optimizing your business for growt...

14 Jan 201814min

Our Favorite Google Analytics Hacks that Actually Help You Grow | Ep. #531

Our Favorite Google Analytics Hacks that Actually Help You Grow | Ep. #531

In episode #531, Eric and Neil talk about how Google Intelligence can help you understand analytics and grow your business. Tune in to hear which analytics are key to interpreting content performance....

13 Jan 201810min

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