The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3242)

How to Create a Landing Page | Ep. #442

How to Create a Landing Page | Ep. #442

In Episode #442, Eric and Neil discuss how to create a landing page. Tune in to learn the tools that you can use to create a stunning landing page, and, if you need it, where you can find inspiration ...

16 Okt 20176min

How to Avoid Over-Servicing Clients | Ep. #441

How to Avoid Over-Servicing Clients | Ep. #441

In Episode #441, Eric and Neil discuss how to avoid over-servicing clients. Tune in to learn what the Zero Dollar Charge Order is, the value of doing exactly what’s stated in your contract, and how to...

15 Okt 20177min

7 Ways to Keep Potential Clients Engaged During Business Pitches | Ep. #440

7 Ways to Keep Potential Clients Engaged During Business Pitches | Ep. #440

In Episode #440, Eric and Neil discuss seven ways to keep potential clients engaged during business pitches. Tune in to learn the value of being honest, using story, and ensuring that your clients are...

14 Okt 20177min

What Are the Major Differences Between PPC Ads on Mobile and Desktop? | Ep. #439

What Are the Major Differences Between PPC Ads on Mobile and Desktop? | Ep. #439

In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing...

13 Okt 20176min

How to Improve Brand Loyalty | Ep. #438

How to Improve Brand Loyalty | Ep. #438

In Episode #438, Eric and Neil discuss how to improve brand quality. Tune in to learn how you can effectively boost the quality of your brand, make people talk about you, and what you need to be doing...

12 Okt 20176min

How to Create an Irresistible Product or Service Guarantee | Ep. #437

How to Create an Irresistible Product or Service Guarantee | Ep. #437

In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and ho...

11 Okt 20177min

Is TV Advertising Really Worth It? | Ep. #436

Is TV Advertising Really Worth It? | Ep. #436

In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’s more advantageous for you to utilize digital ads...

10 Okt 20176min

How to Own Negative Social Media Comments | Ep. #435

How to Own Negative Social Media Comments | Ep. #435

In Episode #435, Eric and Neil discuss how to own negative social media comments. Tune in to know just how Eric and Neil handle the criticism and why it helped them improve and grow as professionals i...

9 Okt 20178min

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