The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3242)

How to Spy on Your Competition | Ep. #426

How to Spy on Your Competition | Ep. #426

In Episode #426, Eric and Neil discuss how to spy on your competition. Tune in to discover the tools that will help you see what your competitors are up to, how you can compete, and ways you can repli...

30 Sep 20178min

How Much Should You Spend on Content Promotion? | Ep. #425

How Much Should You Spend on Content Promotion? | Ep. #425

In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all,...

29 Sep 20178min

What Part of Your Funnel Should You Focus On? | Ep. #424

What Part of Your Funnel Should You Focus On? | Ep. #424

In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find your weakness, and the actions you can take to make s...

28 Sep 20177min

7-Point Website Redesign Checklist | Ep. #423

7-Point Website Redesign Checklist | Ep. #423

In Episode #423, Eric and Neil discuss the 7 point, website redesign checklist. Tune in to know what you need to consider before changing or redesigning your website. This way you can make the changes...

27 Sep 20177min

How to Market Your Business at a Conference Without Sponsoring It | Ep. #422

How to Market Your Business at a Conference Without Sponsoring It | Ep. #422

In Episode #422, Eric and Neil discuss how to market your business at a conference without sponsoring it. Tune in to learn what you need to do on the day of the conference to market your business tact...

26 Sep 20177min

How to Stay Consistent With Your Content Marketing | Ep. #421

How to Stay Consistent With Your Content Marketing | Ep. #421

In Episode #421, Eric and Neil discuss how to stay consistent with your content marketing. Tune in to learn the importance of following a routine, creating a content calendar and sticking to a 30-day ...

25 Sep 20176min

What Makes a Brand Stand Out? | Ep. #420

What Makes a Brand Stand Out? | Ep. #420

In Episode #420, Eric and Neil discuss what makes a brand stand out. Tune in to learn how a brand’s interaction with its customers only leads to customer loyalty and followers who will champion for yo...

24 Sep 20178min

Lessons Learned From Writing A Bestselling Book | Ep. #419

Lessons Learned From Writing A Bestselling Book | Ep. #419

In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on...

23 Sep 20178min

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