The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3242)

How To Manage Your First Marketing Hire if You're Not a Marketer Yourself | Ep. #386

How To Manage Your First Marketing Hire if You're Not a Marketer Yourself | Ep. #386

In Episode #386, Eric and Neil discuss how to manage your first marketing hire if you’re not a marketer yourself. Tune in to learn the right questions you need to ask a potential marketing hire and th...

21 Aug 20177min

How to Monitor Your Backlink Profile in 15 Minutes or Less in a Week | Ep. #385

How to Monitor Your Backlink Profile in 15 Minutes or Less in a Week | Ep. #385

In Episode #385, Eric and Neil discuss how to monitor your backlinks in 15 minutes or less per week. Tune in to learn the advantages of checking your backlinks—such as building your network and watchi...

20 Aug 20177min

Why It's Important To Diversify Your Traffic Sources | Ep. #384

Why It's Important To Diversify Your Traffic Sources | Ep. #384

In Episode #384, Eric and Neil discuss why it’s important to diversify your traffic sources. Tune in to know the key traffic sources you should be leveraging and why you shouldn’t focus on just one tr...

19 Aug 20177min

How to Make Users Watch Your Full Video | Ep. #383

How to Make Users Watch Your Full Video | Ep. #383

In Episode #383, Eric and Neil discuss how to make users watch your full video. Tune in to learn what strategies you can employ to keep your audience engaged. You’ll find the value of a good hook and ...

18 Aug 20178min

How to Determine Customer Lifetime Value | Ep. #382

How to Determine Customer Lifetime Value | Ep. #382

In Episode #382, Eric and Neil discuss how to determine customer lifetime value. Tune in to learn the simplest formula you can use to calculate your customer lifetime value. Eric and Neil also drop se...

17 Aug 20177min

The Difference Between Macro and Micro-Conversions | Ep. #381

The Difference Between Macro and Micro-Conversions | Ep. #381

In Episode #381, Eric and Neil discuss the difference between macro and micro-conversions. Tune in as Eric and Neil define what these conversions are and which ones deserve more of your attention and ...

16 Aug 20177min

How to Ramp Up Content Production | Ep. #380

How to Ramp Up Content Production | Ep. #380

In Episode #380, Eric and Neil discuss how to ramp up content production. Tune in to learn how to maintain structure, quality and form when it comes to rapid content production. You’ll also learn how ...

15 Aug 20179min

What Is Link Blending (and How To Do It Fast) | Ep. #379

What Is Link Blending (and How To Do It Fast) | Ep. #379

In Episode #379, Eric and Neil discuss what link blending is and how to do it fast. Tune in to learn how to execute link blending as a part of your process for boosting your rank. You’ll learn just wh...

14 Aug 20177min

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