The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3242)

When You Should Be Upgrading, Consolidating or Deleting Your Content | Ep. #330

When You Should Be Upgrading, Consolidating or Deleting Your Content | Ep. #330

In Episode #330, Eric and Neil discuss when you should be upgrading, consolidating or deleting your content. Tune in to learn how updating your content can increase your traffic significantly, what’s ...

26 Jun 20178min

What Are Alexa Skills (and How to Leverage This)? | Ep. #329

What Are Alexa Skills (and How to Leverage This)? | Ep. #329

In Episode #329, Eric and Neil discuss what Alexa Skills are and how to leverage this. Tune in to find out how Alexa makes your life convenient and how Alexa Skills can help your customers access your...

25 Jun 20178min

What Are Gmail Ads (and How to Leverage Them)? | Ep. #328

What Are Gmail Ads (and How to Leverage Them)? | Ep. #328

In Episode #328, Eric and Neil discuss what Gmail ads are and how to leverage them. Tune in to learn how you can get creative with Gmail ads and why they are more valuable for B2B than B2C. Time Stam...

24 Jun 20177min

7 Things to Consider Before Investing in Facebook Ads | Ep. #327

7 Things to Consider Before Investing in Facebook Ads | Ep. #327

In Episode #327, Eric and Neil discuss 7 things to consider before investing in Facebook ads. Tune in to learn how to successfully use Facebook ads and the checklist you should keep before putting you...

23 Jun 20178min

How to Use Facebook Audience Insights to Create Highly Targeted Ads | Ep. #326

How to Use Facebook Audience Insights to Create Highly Targeted Ads | Ep. #326

In Episode #326, Eric and Neil discuss how to use Facebook Audience Insights to create highly targeted ads. Tune in to learn how you make the most out of Facebook ads by using Audience Insights and wh...

22 Jun 20179min

Why You Ought to Leverage Call Tracking | Ep. #325

Why You Ought to Leverage Call Tracking | Ep. #325

In Episode #325, Eric and Neil discuss why you ought to leverage call tracking. Tune in to learn how to find out the sources of your phone calls and how tracking your phone calls enables you to see wh...

21 Jun 20176min

Why You Should Host Marketing Meetups | Ep. #324

Why You Should Host Marketing Meetups | Ep. #324

In Episode #324, Eric and Neil discuss why you should host marketing meetups. Tune in to learn how you can benefit by either attending or hosting meetups consistently and why the focus should be one w...

20 Jun 20177min

How to Create Professional YouTube Ads for Under $100 | Ep. #323

How to Create Professional YouTube Ads for Under $100 | Ep. #323

In Episode #323, Eric and Neil discuss how to create professional YouTube ads for under $100. Tune in to learn the tools that can help you create more cost-effective, but professional YouTube video ad...

19 Jun 20178min

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