The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3241)

How to Reduce PPC Spending in 1 Hour Without Impacting Your Current Conversions | Ep. #281

How to Reduce PPC Spending in 1 Hour Without Impacting Your Current Conversions | Ep. #281

In Episode #281, Eric and Neil discuss how to reduce PPC spending in 1 hour without impacting your content conversions. Tune in to learn how you can efficiently run your PCC and paid ads campaigns wit...

8 Mai 20178min

How to Move Your Target Keywords from Page 2 to Page 1 | Ep. #280

How to Move Your Target Keywords from Page 2 to Page 1 | Ep. #280

In Episode #280, Eric and Neil discuss how to move your target keywords from page 2 to page 1. Tune in to learn how you can move your website ranking from page 3 or 2 to 1 effectively and why being on...

7 Mai 20178min

Will SEO Still Be Around in 10 Years? | Ep. #279

Will SEO Still Be Around in 10 Years? | Ep. #279

In Episode #279, Eric and Neil discuss whether or not SEO will still be around in 10 years. Tune in to hear what Eric and Neil think SEO will look like in the future and how our younger generation wil...

6 Mai 20179min

How to Structure Your Marketing Team | Ep. #278

How to Structure Your Marketing Team | Ep. #278

In Episode #278, Eric and Neil discuss how to structure your marketing team. Tune in to learn what you can do to improve your marketing team and the disadvantages of growing your team too big, too qui...

5 Mai 20179min

How to Create an SEO-Friendly Homepage | Ep. #277

How to Create an SEO-Friendly Homepage | Ep. #277

In Episode #277, Eric and Neil highlight how to create an SEO-friendly homepage for your website. Tune in to learn how your homepage can bring a cornucopia of traffic to your entire website and why yo...

4 Mai 20179min

How to Find Relevant Guests for Your Podcast | Ep. #276

How to Find Relevant Guests for Your Podcast | Ep. #276

In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest criteria. Time Stamped Show N...

3 Mai 20179min

Tools to Help You Build Your Infoproduct | Ep. #275

Tools to Help You Build Your Infoproduct | Ep. #275

In Episode #275, Eric and Neil list the tools you need to build your very first (and very best) infoproduct. Infoproducts (like online courses) have never been so widely available and because of that ...

2 Mai 20179min

Should You Sell Your Products Through Amazon or on Your Own Website? | Ep. #274

Should You Sell Your Products Through Amazon or on Your Own Website? | Ep. #274

In Episode #274, Eric and Neil talk about whether you should sell your products through Amazon or just post it on your website. Listen as Neil and Eric lay down both pros and cons of Amazon and your o...

1 Mai 20178min

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