The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3267)

7 Key Elements of a High Converting Homepage | Ep. #211

7 Key Elements of a High Converting Homepage | Ep. #211

In Episode #211, Eric and Neil discuss the 7 key elements of a high converting homepage. Your homepage should be the star as this is the page that generates the most traffic. Tune in to find out how y...

27 Feb 20178min

What Is a PBN? | Ep. #210

What Is a PBN? | Ep. #210

In Episode #210, Eric and Neil discuss what a private blog network (PBN) is and its usefulness. Tune in to learn why you should avoid PBNs as well as the alternatives that you can use in the SEO space...

26 Feb 20179min

How to Recruit Great Marketers | Ep. #209

How to Recruit Great Marketers | Ep. #209

In Episode #209, Eric and Neil discuss how to recruit great marketers. Tune in to learn how you can recruit someone who is the BEST in the marketing field and why going to local marketing meetups or c...

25 Feb 201711min

How Effective Are 301 Redirects? | Ep. #208

How Effective Are 301 Redirects? | Ep. #208

In Episode #208, Eric and Neil discuss how effective 301 redirects are. Tune in to know how 301 and 302 redirects work, when you would use either of them, and what Eric and Neil did to boost their web...

24 Feb 20179min

How to Build a Sellable Website | Ep. #207

How to Build a Sellable Website | Ep. #207

In Episode #207, Eric and Neil discuss how you can build a sellable website. Tune in to learn how to create a sellable website, why you should think long-term in regards to what you build, and how to ...

23 Feb 201711min

7 Key Strategies You Can Learn from Apple’s Marketing | Ep. #206

7 Key Strategies You Can Learn from Apple’s Marketing | Ep. #206

In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping things simple—from their written copy to how they displ...

22 Feb 20179min

How to Get 300 Real Targeted Followers Per Day in Instagram | Ep. #205

How to Get 300 Real Targeted Followers Per Day in Instagram | Ep. #205

In Episode #205, Eric and Neil discuss how to get 300 real targeted followers in Instagram per day. Tune in to learn how you can grow your following on Instagram from zero to 300K. Also find out how N...

21 Feb 201710min

How to Get Actionable Data from Google Analytics in 10 Minutes | Ep. #204

How to Get Actionable Data from Google Analytics in 10 Minutes | Ep. #204

In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessing your data from Google analytics can help you op...

20 Feb 201712min

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