The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3238)

How to Use Pinterest to Drive More Traffic and Revenue | Ep. #134

How to Use Pinterest to Drive More Traffic and Revenue | Ep. #134

In Episode #134, Neil and Eric discuss how to use Pinterest to drive more traffic and revenue. Tune in to discover the ways Neil, Eric and other entrepreneurs use Pinterest to drive more interest to t...

12 Des 201610min

7 Things to Assess When Your Content Is Failing | Ep. #133

7 Things to Assess When Your Content Is Failing | Ep. #133

In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different tools and websites to understand their viewer eng...

11 Des 201612min

How to Generate Content Ideas Without Keyword Research | Ep. #132

How to Generate Content Ideas Without Keyword Research | Ep. #132

In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better...

10 Des 201610min

How to Improve Your Mobile Conversions | Ep. #131

How to Improve Your Mobile Conversions | Ep. #131

In Episode #131, Neil and Eric discuss how to improve your mobile conversions. Listen to know how you can optimize your mobile conversions and what to expect in Google’s upcoming changes for 2017. Ti...

9 Des 201610min

How to Use Live Chat to Grow Your Business | Ep. #130

How to Use Live Chat to Grow Your Business | Ep. #130

In Episode #130, Neil and Eric list the ways you can use live chat to grow your business. The two men discuss that there are right and wrong ways to use live chat in order to increase your sales. Also...

8 Des 201613min

How to Amplify Your Content | Ep. #129

How to Amplify Your Content | Ep. #129

In Episode #129, Neil and Eric discuss the ways you can amplify your content. Listen to learn the tips and tactics you can use to boost your viewership and get that traction you’ve been looking for. ...

7 Des 201615min

How to Use Google’s Search Console to Grow your Traffic | Ep. #128

How to Use Google’s Search Console to Grow your Traffic | Ep. #128

In Episode #128, Neil and Eric share tips on how to use Google’s Search Console to grow your traffic. Listen to grow your understanding of the Google Search Console and how Google’s features can help ...

6 Des 201611min

How to Combine Content Marketing with Paid Advertising | Ep. #127

How to Combine Content Marketing with Paid Advertising | Ep. #127

In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pros and cons for different Facebook ads, and the di...

5 Des 201612min

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