The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3238)

How to Write a Detailed Blog Post in Less than 2 Hours | Ep. #86

How to Write a Detailed Blog Post in Less than 2 Hours | Ep. #86

In Episode #86 Neil and Eric talk about how you can write a detailed blog post in less than 2 hours. Listen to learn the importance of leaving your mistakes for later and why you should start writing ...

25 Okt 201610min

Do You Need to Be Able to Code to Be a Successful Online Marketer? | Ep. #85

Do You Need to Be Able to Code to Be a Successful Online Marketer? | Ep. #85

In Episode #85 Neil and Eric ask whether or not you need to be able to code to be a successful marketer. Coding will help you in a lot of ways but it’s not the only thing you should know about! Listen...

24 Okt 20169min

Why You Should Keep Your Old Content Updated | Ep. #84

Why You Should Keep Your Old Content Updated | Ep. #84

In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you c...

23 Okt 201612min

7 Ways to Improve User Trust on Your Website | Ep. #83

7 Ways to Improve User Trust on Your Website | Ep. #83

In Episode #83 Neil and Eric discuss the 7 ways to improve user trust on your website. Listen as they drop which factors you can improve on, which ones you can add to your current website, and why bei...

22 Okt 201610min

How to Market Your Local Business | Ep. #82

How to Market Your Local Business | Ep. #82

In Episode #82, Neil and Eric highlight the tips, tools, and tactics to use when marketing your local businesses. Listen to learn why you’re not capturing your local market and what you can do about i...

21 Okt 201613min

How to Stay Up to Date with the Latest Marketing Trends | Ep. #81

How to Stay Up to Date with the Latest Marketing Trends | Ep. #81

In Episode #81 Neil and Eric discuss how to stay up to date with latest marking news and trends—they’ll share their favorite blogs, websites, and tools you can use to make the most of your marketing j...

20 Okt 20169min

How to Use LinkedIn for Marketing | Ep. #80

How to Use LinkedIn for Marketing | Ep. #80

In Episode #80 Neil and Eric talk about how you can use LinkedIn for marketing. Listen to learn about new features that are entering the LinkedIn fold, how to make the most out of your profile, and ge...

19 Okt 201612min

Why You Shouldn’t Be Scared to Spend Money on Marketing | Ep. #79

Why You Shouldn’t Be Scared to Spend Money on Marketing | Ep. #79

In Episode #79 Neil and Eric discuss why you shouldn’t be scared to spend money on marketing. Listen to discover why spending money on marketing doesn’t have to be BIG in order to be effective, and wh...

18 Okt 201610min

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