MrBeast's mega influencer video lessons, Paramount ads manager brings TV and AI-powered creative to smaller businesses, and Top CMO concerns for the rest of 2024
In episode #2791, we discuss the importance of virality in building a personal brand, the challenges of tracking ROI in marketing, the upcoming presidential election and its effect on ad inventory, th...
2 Aug 202419min
The Olympics opening ceremony fiasco, Woke AI lies about history, and What it's really like to transition from employee to entrepreneur
In episode #2790, we discuss the importance of avoiding polarizing content in marketing, the need for unbiased AI models, the impact of selective information organization, the complexity of political ...
1 Aug 202414min
CrowdStrike offers a $10 apology gift card to say sorry for outage, Olympic ad spending at record levels as streaming boom helps fuel demand, and What it means to be a real executive
In episode #2789, we discuss the impact of the CrowdStrike outage, how they handled the situation, and the negative press it generated. We also tackled the traits of effective executives that are expl...
31 Jul 202415min
How the Lakers made a $7.9 million marketing investment with Bronny James, A unique way fortune 100 brands are using AI for marketing, Intuit cuts 2,000 employees to invest further in AI, and more
In episode #2789, we discuss Lakers' investment in LeBron James' son, the use of AI in marketing, the impact of interest rates on the economy, the rise of robot-operated factories, the potential of of...
30 Jul 202424min
Why AMD lost to Intel/NVIDIA despite having a superior product, and How do you differentiate your agency?
In episode #2788, we discuss why AMD missed out on opportunities in the mobile and GPU markets, the importance of persistence and survival in business, as well as the need for focus and specialization...
29 Jul 202421min
Hailey Welch, Hawk Tuah Girl, signs with The Penthouse, Why Joe Biden's Twitter is a joke, and The quickest way to grow your ad agency, join forces with others
In episode #2787, we discuss the rise of influencers, the importance of managing your own social media accounts, the benefits of partnering with other agencies, and the value of building relationships...
26 Jul 202418min
Why organic social rivals SEO today, Virality doesn't mean more revenue - David Guetta man in finance song only hits 900k listens, Was 'Stop Asian Hate' fake marketing?, and more
In episode #2786, we discuss how organic social media platforms like Reels, TikTok, and Shorts can help you become top of mind, the challenges of monetizing fame, the role of the media in shaping narr...
25 Jul 202420min
Is it worth having an affiliate program after Google sacked so many affiliate sites?, HubSpot shares plunge 12% on report that Alphabet is shelving interest in acquiring software company, and more
In episode #2785, we discuss the decline of affiliate marketing and the challenges faced by businesses and affiliates, the potential acquisition of HubSpot by Google, the impact of raising prices in S...
24 Jul 202418min
