How to Use Explainer Videos to Sell Your Products | Ep. #75

How to Use Explainer Videos to Sell Your Products | Ep. #75

In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great explainer video…an amazing copywriter. Time Stamped Show Notes: 00:29 – Today’s topic: How you can use explainer videos to sell your products 01:04 – They’re a great tool for explaining your product service in an easy to digest way 01:35 – Breaks down objections and advantages 02:03 – The objection part is the key 02:20 – Aim for 1 to 2 minutes in length and always close with a CTA 03:30 – Inject case studies that trigger an emotional aspect 04:05 – Talking about Shark Tank, Squatty Potty 04:19 – A tool that helps you poop better 04:49 – An ad is content marketing 05:18 – Dollar Shave Club explainer video 06:08 – Demo Duck 06:30 – The storyline is the most important part of your video 07:01 – The second most important aspect? Voice over artist 07:49 – When you’re working with a voice over artist, you need to work with the artist to communicate the goal 08:45 – Make your video stand-alone enough that it doesn’t need to live on your website 09:25 – Angel.co 09:42 – Video Brewery 09:58 – Sandwich Video 10:17 – Have a REALLY good script 3 Key Points: The key to an amazing explainer video is an amazing copywriter. Make sure your videos address objections. Aim for 60 to 120 seconds in length. Resources: Growth Everywhere podcast: How Bobby Edwards Sold $20M in Squatty Potties in Just 1 Year Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3242)

The difference between an ad agency that does $1M, $10M, $100M, & $1B+ in annual revenue, How each thinks about marketing, and Why MrBeast is getting even more views today

The difference between an ad agency that does $1M, $10M, $100M, & $1B+ in annual revenue, How each thinks about marketing, and Why MrBeast is getting even more views today

In episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, an...

4 Apr 202421min

Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls

Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls

In episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance of smart business decisions and trade-offs, the im...

3 Apr 202416min

Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd

Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd

In episode #2711, we dive into the power of ad creatives on advertising ROI, sharing insights on how creativity is a rare gem that can set a brand apart. We discuss the strategic importance of playing...

2 Apr 202419min

2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google?

2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google?

In episode #2710, we delve into LinkedIn lead generation strategies such as crafting compelling content, consulting with LinkedIn experts, fostering relationships, and showcasing successes. We also di...

1 Apr 202420min

Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?

Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?

In episode #2709, we discuss the impact of recent Google AI updates on websites, highlighting winners like TechTarget and TechRadar and losers relying solely on AI-generated content. We also share a s...

29 Mar 202417min

Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more

Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movie theater...

28 Mar 202418min

How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye

How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...

27 Mar 202429min

Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more

Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...

27 Mar 202417min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
pengesnakk
utbytte
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
okonomiamatorene
lederpodden
liberal-halvtime
rss-markedspuls-2
rss-investering-gjort-enkelt
rss-impressions-2