Performance marketing is NOT an investment. THIS is.
In episode #2638, We discuss the concept of performance marketing and whether it should be considered an investment. We reference a podcast with Airbnb CEO Brian Chesky, who decided to temporarily sto...
20 Des 20236min
This Is The Largest Opportunity & Biggest Miss When It Comes To Leads
In episode #2637, We discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be more thoughtful and personalized in their...
20 Des 20237min
How Google and Meta Are Using AI To Make Ads Easier For You
In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns an...
15 Des 20237min
How Mark Moss Made $1M in 20 days Without Paid Ads
Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting te...
14 Des 202327min
How We're Changing Up Marketing School in 2024
In episode #2635, We discuss the evolution of our podcast, Marketing School, and why we are planning to change its format in 2024. We started with short daily episodes and now, we plan to shift to lon...
13 Des 20237min
Reddit Goes From 69M Visits/Mo To 200M Visits/Mo
In episode #2634, We discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit's user-generated content (UGC) and its voting ...
12 Des 20237min
Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)
In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on Bartlett's content strategy, which involves creati...
11 Des 20237min
Why You Don't Have an Audience
In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating unique and fresh content that stands out...
10 Des 20237min
