The 7 Deadly Marketing Sins | Ep. #78

The 7 Deadly Marketing Sins | Ep. #78

In Episode #78 Neil and Eric talk about the 7 deadly sins of marketing. Listen to find out which of these sins you’re committing, and learn how to avoid making them in the future. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Deadly Marketing Sins 00:34 – Sin #1 – Buying paid links 01:19 – What happens when you get caught buying links 01:55 – Sin #2 – Not optimizing your ads 02:37 – Sin #3 – AB testing incorrectly 03:34 – Sin #4 – Not playing the long game on content 04:43 – Sin #5 – Basing decisions purely from AB tests 05:50 – You don’t want to have brand confusion 05:56 – Sin #6 – Being schizophrenic with your tests 06:20 – You have to be willing to stomach the pain 06:40 – SEO takes time! 06:55 – Sin #7 – Starting to do any type of marketing without proper tracking 07:20 – No tracking means wasted marketing dollars 07:27 – That’s it for today’s episode! 3 Key Points: There is no shortcut to marketing. Everything takes time! The longer the content, the better it ranks. Marketing costs are inevitable, you have to be willing to stomach the pain. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3240)

Which Google Analytics Metrics Should You Be Tracking? | Ep. #152

Which Google Analytics Metrics Should You Be Tracking? | Ep. #152

In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you i...

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How to Prepare for Google’s First Mobile Index | Ep. #151

How to Prepare for Google’s First Mobile Index | Ep. #151

In Episode #151, Eric and Neil discuss how to prepare for Google’s first mobile index. Google has announced that starting January 1st, 2017, they will start indexing the mobile pages of websites. Goog...

29 Des 20168min

7 Ways to Get People to Show Up to Your Webinar | Ep. #150

7 Ways to Get People to Show Up to Your Webinar | Ep. #150

In Episode #150, Eric and Neil discuss 7 ways to get people to show up to your webinar. Webinars require planned marketing to get qualified leads to participate. Unlike podcasts, your webinar’s succes...

28 Des 20169min

How to Create a First-Class Case Study | Ep. #149

How to Create a First-Class Case Study | Ep. #149

In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and dra...

27 Des 20169min

7 Ways To Get More People To Open Your Emails | Ep. #148

7 Ways To Get More People To Open Your Emails | Ep. #148

In Episode #148, Eric and Neil discuss 7 ways to get more people to open your emails. Tune in to find out how tweaking and adjusting your subject line can lead to a higher open rate. In addition to th...

26 Des 20169min

How, When and Why to Rebrand Your Business | Ep. #147

How, When and Why to Rebrand Your Business | Ep. #147

In Episode #147, Eric and Neil discuss the how, when and why of rebranding. The decision to restructure your brand requires a lot of upfront deliberation and Eric and Neil walk you through that very d...

25 Des 201611min

How to Do a Website Migration | Ep. #146

How to Do a Website Migration | Ep. #146

In Episode #146, Eric and Neil teach us how to migrate a website. Whether it’s for a redesign, server improvement, new services offered, or overall better customer experience—at some point, you’ll nee...

24 Des 20169min

How to Do an SEO Audit Using Google Search Console | Ep. #145

How to Do an SEO Audit Using Google Search Console | Ep. #145

In Episode #145, Eric and Neil teach us how we can do an SEO audit using Google Search Console. Since SEO plays such a valuable part in our content marketing, we need to tighten our SEO campaigns and ...

23 Des 201613min

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