The Anatomy of New York Times' Revenue
In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate comm...
2 Des 20237min
These New OpenAI Developments Will Change Marketing Forever
In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding, enabling our company to quickly generate data...
1 Des 20236min
Dark Social's False Attribution to 'Direct' Traffic
In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has ...
30 Nov 20237min
Why Millionaires & Billionaires are Becoming Content Creators
In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilkinson, both millionaires who have activated paid s...
29 Nov 20238min
How SGE Will Dramatically Change Your SEO Traffic
In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter ...
28 Nov 20237min
Critical Agency Acquisition Mistakes
In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a similar...
27 Nov 20238min
Are Agencies Ripe For Rollups?
In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential advant...
26 Nov 20238min
Modern Content Marketing Vs. Old Content Marketing
In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while mode...
25 Nov 20239min
