Is Omniture or Google 360 Premium Worth the Cost? | Ep. #244

Is Omniture or Google 360 Premium Worth the Cost? | Ep. #244

In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand experience using both of them. Time Stamped Show Notes: 00:27 – Today’s topic: Is Omniture or Google 360 Premium Worth the Cost? 00:34 – Omniture and Google 360 are analytics tools 00:44 – Omniture is from Adobe and 360 is from Google 00:53 – Eric has used Omniture in the past and his friend used the premium service 01:30 – Eric’s friend’s feedback from using Omniture was that it was not worth it 01:52 – You can do a lot with Google Analytics without the paid version 02:43 – Neil has used the paid version and there’s really no difference 03:00 – You can use Kissmetrics, Mixpanel, and Heap Analytics instead 03:15 – Omniture is almost the same as Google Analytics 03:55 – Don’t use either of them and you’ll save money! 04:01 – That’s it for today’s episode! 3 Key Points: Try the tool, first, before purchasing its premium version. Opt for the more efficient, but less pricey tools if you can. Beware—not all paid versions are better versions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3240)

Neil & Eric's Biggest Marketing Failures | Ep. #24

Neil & Eric's Biggest Marketing Failures | Ep. #24

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #24 Eric and Neil share their biggest marketing failures -- and the les...

24 Aug 201612min

Is it Worth it to Attend Marketing Events? | Ep. #23

Is it Worth it to Attend Marketing Events? | Ep. #23

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #23 Eric and Neil help you figure out whether it's actually worth it to...

23 Aug 201613min

The Importance of Being a T-shaped Marketer | Ep. #22

The Importance of Being a T-shaped Marketer | Ep. #22

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #22 Eric and Neil discuss the importance of being a t-shaped marketer. ...

22 Aug 201611min

Why You Should Be Doing A/B Testing | Ep. #21

Why You Should Be Doing A/B Testing | Ep. #21

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be ...

21 Aug 201613min

How to Become a Better Marketer | Ep. #20

How to Become a Better Marketer | Ep. #20

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros. Time Stamped Show Not...

20 Aug 201614min

The Best Tactics to Market Your Consulting Company | Ep. #19

The Best Tactics to Market Your Consulting Company | Ep. #19

In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tact...

19 Aug 201612min

How to Get People to Open Your Emails | Ep. #18

How to Get People to Open Your Emails | Ep. #18

In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 00:25 – How to get m...

18 Aug 201613min

#17: How to Create a Marketing Funnel for Best Results

#17: How to Create a Marketing Funnel for Best Results

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results....

17 Aug 201614min

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