Why Machine Learning Sucks for Predicting Ad Success & What Big Media Layoffs Mean for Marketing
In episode #2656, we discuss a paper that reveals the limitations of sophisticated ad engagement propensity scoring techniques. Emphasizing the importance of creativity and the need to add a unique sp...
12 Jan 202417min
Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)
In episode #2655, we discuss the effectiveness of Google Ads and the value of business coaches. We break down the data on Google Ads, including click-through rates, conversion rates, and revenue gener...
11 Jan 202419min
The Exclusive Credit Card Made for Creators | Eric Wei
Eric Wei, co-founder of Karat, discusses the challenges that creators face in the financial ecosystem and how Karat aims to provide financial services tailored to their needs. Eric Wei also talks abou...
10 Jan 202425min
Year in Review: Marketing Breakthroughs and Lessons (Experiments)
In episode #2654, we delve into our marketing breakthroughs and lessons learned from the past year. We emphasize the crucial role of programmatic SEO and the power of leveraging AI tools. However, we ...
9 Jan 202419min
What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101)
In episode #2653, we delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significance of upselling and elevating average order value...
8 Jan 202416min
Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)
In episode #2652, we delve into the evolving landscape of organic social media reach. Analyzing data from 15,000 social media profiles over the past three years, we uncover key insights. Our discussio...
5 Jan 202417min
THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner)
In episode #2651, we discuss the concept of Generative Engine Optimization (GEO) and its potential impact on the future of SEO. We explore a 19-page document that highlights the potential impact of GE...
4 Jan 202412min
Cutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3)
In episode #2650, we share our thoughts on the impact of interest rates on the economy and marketing, the growth of the "All In" podcast, and its potential as a media company. Additionally, we discuss...
3 Jan 202414min
