Marketing is Getting Harder. But Paid Media is Getting EASIER?
In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil sheds light on factors like AI and cutbacks in ad spendin...
23 Jul 20236min
Is It Worth It to Create a User Conference?
In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of companies that do this well, and Neil and Eric’s experience...
22 Jul 20237min
How to Measure the ROI of Your Content Efforts in 2023
In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. You’...
21 Jul 20237min
How Can Businesses Use Data to Improve Their Marketing Campaigns
In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use data is that they’re good at tracking it ...
20 Jul 20237min
BEHIND THE SCENES: The REAL LinkedIn Algorithm Secrets
In Episode #2513, we shed light on some shocking information about the LinkedIn algorithm and its manual filtering from someone who works in its influencer program. You’ll hear about how they manually...
19 Jul 20238min
Crazy Marketing Lesson We Learned From Expedia
In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like ...
18 Jul 20236min
How to use Bard to Come Up with Popular Marketing + Business Questions
In this episode, Eric and Neil discuss how to use Bard, an AI language model, to come up with popular marketing and business questions. They share their experiences using Bard and explain how they use...
17 Jul 20237min
Why In Person Podcasts Crush Online Podcasts
In this episode, Eric Siu and Neil Patel discuss the advantages of in-person podcast recordings over online ones. They share their recent experience recording together in person, highlighting the bene...
16 Jul 20236min
