What Are Alexa Skills (and How to Leverage This)? | Ep. #329

What Are Alexa Skills (and How to Leverage This)? | Ep. #329

In Episode #329, Eric and Neil discuss what Alexa Skills are and how to leverage this. Tune in to find out how Alexa makes your life convenient and how Alexa Skills can help your customers access your product or podcast with ease. Time Stamped Show Notes: 00:27 – Today’s topic: What Are Alexa Skills (and How to Leverage This)? 00:46 – You can teach Alexa new skills and reach different types of customers 01:01 – You can ask Alexa to play specific podcasts for you 01:29 – “It makes your life really convenient” 01:35 – Alexa automates your whole life 02:28 – If you have an Echo, you can listen to Marketing School by adding the skill 02:46 – From Alexa skill, Marketing school has had 136 new customers, 309 new plays and 6 plays per hour 03:24 – Don’t expect amazing results from the Alexa yet, but it should work out well 03:40 – If you’re in the consumer space, you should be leveraging Alexa but it’s not as important for B2B 03:55 – When someone listens to something over and over, it will be on the top of their head 04:22 – Listening to podcasts is powerful 04:57 – Just search for Alexa Skills Kit 05:05 – That’s it for today’s episode! 3 Key Points: Alexa automates your whole life. Consumers can easily consume your product or podcasts through Alexa Skill. Alexa Skills can track the new customers’ behavior right on the platform. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3245)

Express files for bankruptcy, plans to close nearly 100 stores as investor group looks to save the brand, and Mark Zuckerberg's personal brand transformation

Express files for bankruptcy, plans to close nearly 100 stores as investor group looks to save the brand, and Mark Zuckerberg's personal brand transformation

In episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough conversations in organizations, Mark Zuckerberg's reb...

9 Mai 202430min

SGE has the potential impact over $40 billion per year in ad revenue for marketers, The genius of Ferrari's marketing, and All-Electric Mercedes-Benz G-Wagon

SGE has the potential impact over $40 billion per year in ad revenue for marketers, The genius of Ferrari's marketing, and All-Electric Mercedes-Benz G-Wagon

In episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behind Ferrari's exclusive marketing strategy. We also ...

8 Mai 202417min

How MrBeast's new content format caused me to cry and How Prime saved Amazon

How MrBeast's new content format caused me to cry and How Prime saved Amazon

In episode #2733, we discuss how MrBeast's new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete for a $250,000 prize, evoked emotional reactions fro...

7 Mai 202414min

Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025,  Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more

Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more

In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the i...

6 Mai 202421min

Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story

Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story

In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's...

3 Mai 202419min

How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video

How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video

In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the t...

2 Mai 202419min

How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can bu...

1 Mai 202428min

Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more

Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more

In episode #2729, we explore various facets of personal and professional development, including lessons learned from a highly regarded event, where marketing insights and preparation habits of top pod...

1 Mai 202421min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
utbytte
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
okonomiamatorene
stormkast-med-valebrokk-stordalen
lederpodden
liberal-halvtime
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse