The Difference Between Macro and Micro-Conversions | Ep. #381

In Episode #381, Eric and Neil discuss the difference between macro and micro-conversions. Tune in as Eric and Neil define what these conversions are and which ones deserve more of your attention and focus, what you need to track and how often, and which conversions (micro or macro) deserve an A/B test. Time Stamped Show Notes: 00:27 – Today’s topic: The Difference Between Macro and Micro-Conversions 01:09 – Your funnel has a lot of small steps which are considered “micro” and the large step is the actual act of purchasing 01:24 – How many micro-conversions should you be tracking? 01:51 – When Neil does A/B test, he only looks at macro conversions 02:00 – “I really do focus on the bottom line which is sales and revenue” 02:19 – You want people to convert to buy, so that’s what you should be optimizing in an A/B test 02:28 – When Eric started, he used to track micro-conversions, like click through rates for example, which led to him losing his focus 02:50 – Make sure you focus on the RIGHT things 02:59 – You can look at micro things once in awhile, but don’t let it be your main focus 03:02 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:51 – Go to SingleGrain.com/giveaway for multiple entries 04:00 – That’s it for today’s episode! 3 Key Points: Micro-conversions are the small steps that lead to the purchase, which is called the macro-conversion. Your main focus should always be on the sales, don’t let micro-conversions steal your focus. You can track micro-conversions every now and then, but it’s not necessary to do this on a daily basis. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.