Marketing spend will go up; the market is estimating 4 rate cuts this year, His CEO slept with his wife; here's what he learned about B2B SaaS, and There's a Boatload of money in political marketing… even outside of presidential election years
In episode #2814, Eric Siu and Neil Patel discuss the Federal Reserve's rate cuts, the possibility of a recession, the benefits of SBA loans for acquisitions, the importance of hiring in business, the...
5 Sep 202415min
How the Lex Fridman podcast increased this guy's revenue By 93%, AI will saturate educational content. Here's what to do, Does SEMrush's employee advocacy program drive business?, 50 German companies are piloting the 4-day work week, and more
In episode #2813, Eric Siu and Neil Patel discuss the impact of being a guest on a popular podcast, the saturation of AI in educational and marketing content, the benefits and drawbacks of a four-day ...
4 Sep 202416min
The ROI of creators is… 0?, and Brand trust: Why human attention beats algorithms
In episode #2812, Eric Siu and Neil Patel discuss the ROI of creators and influencers, the challenges of working with influencers, the effectiveness of micro and nano influencers, the importance of go...
3 Sep 202419min
Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal
In episode #2811, Eric Siu and Neil Patel discuss the potential pitfalls of hiring a CEO without proper involvement, hiring marketers, and the value of experience in different types of companies. They...
2 Sep 202415min
The Role of Referrals and Networking in Agencies
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the strategies on referrals, reconnecting with contacts du...
31 Aug 202422min
Why you can't trust agencies, Power of words, Why depth and non-obvious content crush everything else, and Cable TV business crumbles
In episode #2810, Eric Siu and Neil Patel discuss the challenges of trusting agencies for sales and demand generation in the early stages of a startup, the drawbacks of taking shortcuts, the power of ...
29 Aug 202417min
The billion-dollar one-person SEO agency: Fiction or the future?, and CNET is sold for a $400M loss
In episode #2809, Eric Siu and Neil Patel discuss the possibility of creating a billion-dollar one-person SEO agency using AI, the Red Ventures selling CNET at a $400 million loss, and share personal ...
28 Aug 202419min
MrBeast goes corporate, How Costco sells $9000 exercise equipment for $100, and Is using the word "AI" in your marketing dead?
In episode #2808, Eric Siu and Neil Patel discuss the professionalization of Mr. Beast's YouTube channel, the importance of avoiding bureaucracy in large organizations, the misconception of a four-day...
27 Aug 202420min
