Is TV Advertising Really Worth It? | Ep. #436

Is TV Advertising Really Worth It? | Ep. #436

In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’s more advantageous for you to utilize digital ads. Time Stamped Show Notes: 00:27 – Today’s topic: Is TV Advertising Really Worth It? 00:37 – Neil was in Canada with a friend who was working with TV ads 00:57 – Neil’s friend told him that the ROI increases from 20-50% every time they run a TV ad 01:30 – Eric shares about the Trivago ad all over the TV 02:12 – The effectiveness of your ad will still depend on your target demographic 02:25 – Do your market research and planning before implementing a TV ad 02:52 – If you have the money, you can consider a TV ad 03:07 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy 03:25 – That’s it for today’s episode! 3 Key Points: TV advertising still works and IS worth it—if it fits your budget, of course. Understand your demographics before getting deep into a specific ad platform. For startups, YouTube and LinkedIn ads are some of the alternatives to TV ads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3269)

Why You Should Be Doing A/B Testing | Ep. #21

Why You Should Be Doing A/B Testing | Ep. #21

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be ...

21 Aug 201613min

How to Become a Better Marketer | Ep. #20

How to Become a Better Marketer | Ep. #20

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros. Time Stamped Show Not...

20 Aug 201614min

The Best Tactics to Market Your Consulting Company | Ep. #19

The Best Tactics to Market Your Consulting Company | Ep. #19

In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tact...

19 Aug 201612min

How to Get People to Open Your Emails | Ep. #18

How to Get People to Open Your Emails | Ep. #18

In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 00:25 – How to get m...

18 Aug 201613min

#17: How to Create a Marketing Funnel for Best Results

#17: How to Create a Marketing Funnel for Best Results

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results....

17 Aug 201614min

#16: Creating Great Links that Boost Your Website's Ranking

#16: Creating Great Links that Boost Your Website's Ranking

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. ...

16 Aug 201615min

#15: Link Building for Better Google Ranking

#15: Link Building for Better Google Ranking

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to...

15 Aug 201613min

#14: Leveraging Facebook Live as a Marketing Tool

#14: Leveraging Facebook Live as a Marketing Tool

In Episode #14 Eric and Neil encourage you to use cu. Learn how to create engaging videos and build up your brand and customer base. Eric and Neil will give you simple, straightforward guidelines to l...

14 Aug 201614min

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