Off Record, On Point: From Bland to Blooming: Redefining Marketing with Paul Evans, Fractional CMO at SixtyForty Marketing

The penultimate episode of our third season of Off Record, On Point has landed! Join hosts Julia and Kasey as they dive into Generative AI, vanilla content, and why everyone should be a marketer with Paul Evans, consultant CMO and founder of SixtyForty Marketing. If you want to take your marketing From Bland to Blooming, don't miss this episode!

Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are career paths, charity runs, and what some marketers are doing wrong. Please listen responsibly and check out our resources below:

What makes a good marketer? - https://blog.netline.com/what-makes-a-good-marketer-insights-and-tools-from-the-2024-marketing-mastery-workbook/

4 ideas for your 2025 strategy - https://www.logica-digital.co.uk/post/keeping-up-with-digital-marketing-trends-4-ideas-for-your-2025-strategy

Why we say no to vanilla by Studio Kraken - https://studiokraken.co.uk/news/why-we-say-no-to-vanilla/

About Paul Evans & SixtyForty:

Paul Evans is the founder and consultant CMO of SixtyForty Marketing. SixtyForty Marketing acts as an independent consultant CMO to Adtech, Data and Media businesses, specialising in growth and category strategies, go-to-market value propositions and marketing.

Paul is a scale-up commercial leader within the adtech and media industries, with more than 20 years of senior international B2C marketing and media specialist experience at businesses like Vodafone, Emirates, Xbox, Nike and Kimberley-Clark. He’s a board advisor, NXD and investor to start-up businesses, supporting founders and leadership teams with strategic and operational planning, commercialisation and go-to-market activation. On top of that, Paul is also a Guinness World Record Holder (yes, really – just ask him!)

Connect with Paul: https://www.linkedin.com/in/sixtyfortycmo/

SixtyForty Marketing: https://www.linkedin.com/company/sixtyforty-marketing/

About The Digital Voice™:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

About Off Record, On Point:

Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.

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