Link-Building Techniques that Will Become More Risky in 2018 | Ep. #480

Link-Building Techniques that Will Become More Risky in 2018 | Ep. #480

In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work for you and why you should always implement long-term plays into your marketing strategy. Time-Stamped Show Notes: 00:27 – Today’s topic: Link-Building Techniques that Will Become More Risky in 2018 00:45 – PBNs or private blog networks still work but have their risks 00:54 – Google has had a difficult time catching PBNs 01:33 – Guest posting is great but won’t be as effective as it once was 01:56 – Google will know when a contributor posts 02:21 – Linking spam will continue to lose its value 02:54 – Do content marketing the RIGHT way so you can scale up 03:20 – Anything that is quick and easy will NOT last 03:37 – Focus on your long-term strategy—this will help you grow the audience that will link to you 04:00 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 04:02 – Go to SingleGrain.com/giveaway to get your FREE copy 04:15 – That’s it for today’s episode! 3 Key Points: Google is continuously improving how well they track and catch PBNs. Content marketing is a long-term play and if done right, will gain you the audience that will link to you. Marketing plays will change significantly in 2018. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3271)

How to Generate Sales Through Webinars | Ep. #39

How to Generate Sales Through Webinars | Ep. #39

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #39 Eric and Neil discuss why webinars are great for generati...

8 Sep 201613min

How to Promote Your Blog Post on a Tight Budget | Ep. #38

How to Promote Your Blog Post on a Tight Budget | Ep. #38

In Episode #38 Eric and Neil teach you how to promote a blog post. Whether you have a tight budget or an endless one, one of these plans will help you get people to read your content and share it. Ti...

7 Sep 201614min

How to Create an Infographic that Drives Up Traffic on Your Site | Ep. #37

How to Create an Infographic that Drives Up Traffic on Your Site | Ep. #37

In Episode #37 Eric and Neil discuss the value of a good infographic. Neil has seen more traffic and backlinks from infographics than from anything else. Learn how you can create an all-star graphic t...

6 Sep 201613min

Best Process to Create Blog Posts that Convert Customers | Ep. #36

Best Process to Create Blog Posts that Convert Customers | Ep. #36

In Episode #36 Eric and Neil talk about why you should create blog posts, and what the best process is to do it. Learn the tricks of the pros, and find out what resources are available to you to make ...

5 Sep 201614min

Are Marketing Certifications Worth It? | Ep. #35

Are Marketing Certifications Worth It? | Ep. #35

In Episode #35 Eric and Neil debate whether marketing certifications are worth it—and here’s a hint: they’re not! Certifications are much like college degrees. They may get you in the right direction,...

4 Sep 201611min

How to Perform a Competitive Analysis | Ep. #34

How to Perform a Competitive Analysis | Ep. #34

In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’r...

3 Sep 201612min

Driving Traffic with Affiliate Marketing | Ep. #33

Driving Traffic with Affiliate Marketing | Ep. #33

In Episode #33 Eric and Neil discuss affiliate marketing. This marketing tactic, when pursued correctly, can be a very lucrative method for driving traffic. Time Stamped Show Notes: 00:22 – What is ...

2 Sep 201612min

How to Effectively Leverage Influencer Marketing | Ep. #32

How to Effectively Leverage Influencer Marketing | Ep. #32

In Episode #32 Eric and Neil describe influencer marketing and teach you the most effective way to use it for your product. If you thought influencer marketing wasn’t for your new company, think again...

1 Sep 201611min

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