How to Create the Perfect About Page | Ep. #486

How to Create the Perfect About Page | Ep. #486

In Episode #486, Eric and Neil discuss how to create the perfect “About” page. Tune in to learn how to have an About page that resonates with people through storytelling, connecting emotionally, and giving readers next steps to follow. Time-stamped show notes: [00:28] - Today's topic: How to Create the Perfect About Page [00:35] - The Single Grain About page describes our process, who we have contributed to, and our core values. [01:12] - Neil's About page is a story. Storytelling is one of the most powerful forms of marketing. [01:21] - Create a story with an emotional punch and you are more likely to convert those people into customers. [01:44] - Also give next steps about what people should do after reading your story. [02:30] - The story needs to resonate with people. [02:49] - Neil's About page used to have an image of Neil and things he liked, such as tacos. [03:16] - Think about how to connect and resonate with people. [03:25] - We speak at conferences to connect with people and find their story. [03:35] - That's it for today! [03:37] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy. [03:49] - You can also learn how to win a one-year subscription to Crazy Egg. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3246)

7 Key Strategies You Can Learn from Apple’s Marketing | Ep. #206

7 Key Strategies You Can Learn from Apple’s Marketing | Ep. #206

In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping things simple—from their written copy to how they displ...

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How to Get 300 Real Targeted Followers Per Day in Instagram | Ep. #205

How to Get 300 Real Targeted Followers Per Day in Instagram | Ep. #205

In Episode #205, Eric and Neil discuss how to get 300 real targeted followers in Instagram per day. Tune in to learn how you can grow your following on Instagram from zero to 300K. Also find out how N...

21 Feb 201710min

How to Get Actionable Data from Google Analytics in 10 Minutes | Ep. #204

How to Get Actionable Data from Google Analytics in 10 Minutes | Ep. #204

In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessing your data from Google analytics can help you op...

20 Feb 201712min

How to Get Your Content into Google's Featured Snippet | Ep. #203

How to Get Your Content into Google's Featured Snippet | Ep. #203

In Episode #203, Eric and Neil discuss how to get your content into Google’s featured snippets. Tune in to learn how your content can land on Google’s 1st page, search results by optimizing your parag...

19 Feb 20179min

How to Grow Your Business with YouTube in 2017 | Ep. #202

How to Grow Your Business with YouTube in 2017 | Ep. #202

In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through...

18 Feb 201711min

How to Rank for Head Terms | Ep. #201

How to Rank for Head Terms | Ep. #201

In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to rea...

17 Feb 20178min

How to Approach SEO for a 10,000-Page Website | Ep. #200

How to Approach SEO for a 10,000-Page Website | Ep. #200

In Episode #200, Eric and Neil discuss how you should approach SEO for a 10,000-page website. Internal linking, SEO audits, and long-term brand campaigns are all key strategies that will optimize your...

16 Feb 201711min

How to Get Your First Thousand Email Subscribers | Ep. #199

How to Get Your First Thousand Email Subscribers | Ep. #199

In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to...

15 Feb 201710min

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