How to Create the Perfect About Page | Ep. #486

How to Create the Perfect About Page | Ep. #486

In Episode #486, Eric and Neil discuss how to create the perfect “About” page. Tune in to learn how to have an About page that resonates with people through storytelling, connecting emotionally, and giving readers next steps to follow. Time-stamped show notes: [00:28] - Today's topic: How to Create the Perfect About Page [00:35] - The Single Grain About page describes our process, who we have contributed to, and our core values. [01:12] - Neil's About page is a story. Storytelling is one of the most powerful forms of marketing. [01:21] - Create a story with an emotional punch and you are more likely to convert those people into customers. [01:44] - Also give next steps about what people should do after reading your story. [02:30] - The story needs to resonate with people. [02:49] - Neil's About page used to have an image of Neil and things he liked, such as tacos. [03:16] - Think about how to connect and resonate with people. [03:25] - We speak at conferences to connect with people and find their story. [03:35] - That's it for today! [03:37] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy. [03:49] - You can also learn how to win a one-year subscription to Crazy Egg. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3270)

How to Measure the Results of Your Content Marketing | Ep. #46

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Why Getting Testimonials for Your Business Is so Important | Ep. #45

Why Getting Testimonials for Your Business Is so Important | Ep. #45

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Neil & Eric's Personal Strategies for Creating Successful Blogs | Ep. #44

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How to Use YouTube to Generate More Revenue | Ep. #43

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Neil & Eric's Favorite Marketing Tools (and Why) | Ep. #42

Neil & Eric's Favorite Marketing Tools (and Why) | Ep. #42

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11 Sep 201613min

Simple Strategies to Improve Your Lead Generation | Ep. #41

Simple Strategies to Improve Your Lead Generation | Ep. #41

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10 Sep 201612min

7 Simple SEO Tactics for Increasing Your Web Traffic | Ep. #40

7 Simple SEO Tactics for Increasing Your Web Traffic | Ep. #40

In Episode #40 Neil and Eric discuss the 7 simple SEO tactics for increasing your web traffic. Neil shares the reason for his long blog posts and why you should link them to your most popular page. Le...

9 Sep 201612min

How to Generate Sales Through Webinars | Ep. #39

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