Why Framing Is Everything
In this episode, Neil and Eric dive into the psychology of framing, from how child-mortality data shifts when reframed to the power of decoy pricing in guiding customer choices. They discuss why consi...
1 Okt 202516min
Google AI Mode is About to Get More Popular
In this episode, Eric and Neil unpack Google AI Mode’s Chrome integration and how 100M MAUs could ignite a new distribution flywheel—fueling ads, partnerships, and startup pressure. They compare Googl...
30 Sep 202520min
Elon Musk's 'Daddy's Home' Insane Work Schedule
In this episode, Neil and Eric dissect Elon Musk’s “Daddy is very much home” grind—from Optimus engineering to late-night Tesla chip reviews and a Colossus 2 data center walk. They explore Musk’s DESA...
29 Sep 202528min
AI has changed SEO forever (SEO vs GEO)
In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-cita...
25 Sep 202521min
Marketing Agencies Are Feeling an Artificial Uptick in Business
Agencies face pressure but smart M&A chances emerge. We cover deal math, asset vs. stock pitfalls, ops fixes, “artificial upticks,” and brand-safety risks—plus lessons from Federer, Jerry Jones, and L...
24 Sep 202524min
This is 100x Better Than Netflix
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode of Marketing Sc...
23 Sep 202519min
ChatGPT vs Gemini | The Empire Strikes Back
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire ChatGPT vs Gemini: who’s really ...
22 Sep 202523min
GEO is not different than SEO. BUT…
In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...
18 Sep 202531min
